On June 6th, 2019, we released Survey Wave 1902 into the platform, which focused on Financial Services & Insurance. Wave 1902 was in field February 26, 2019 til March 28, 2019.

As always, please note that models to show insights against Tag audiences take a day or two to populate after the release, so you may not see insights for these newly asked attributes against your Tag audiences right away. 

Here's what's new with Survey Wave 1902

Demographics

• Employment
  • Business Owner
  • Annual Revenue of Business(es)
  • Likelihood for Commission-Based Sales Job
• Cooking/Food
  • High Protein
  • No/Low Carb

Media

• Movies
  • Number of Movies Purchased on DVD/Blu-Ray Last 6 Months
  • Number of Movies Purchased Digitally Last 6 months

Health & Pharma

• Reason for Diet

Tobacco

• Tobacco Products
  • Tobacco-Derived Nicotine Products
• Important Tobacco Product Features
• Most Important Tobacco Features

Retail

• Shoe Brands
  • Sorel

Financial Services & Insurance

• Payment Method Usage
  • Most Used Payment Method
  • Second Most Used Payment Method
• Credit Cards
  • Credit History
• Bank Brands
  • BBVA Compass
  • Regions
• Reason to Switch Banks
  • Account Consolidation
  • Tools/Ideas on Financial Preparedness
  • No Minimum Balance Required
  • Recommendation from Family/Friends
• Primary Bank
  • Primary Bank Interactions
  • Fraudulent Activity Last 3 Months
  • Satisfaction with Resolving Fraudulent Activity
• Insurance
  • Types of Insurance Likely to Purchase
  • Sources of Insurance Information/Advice
  • Reasons Have Life Insurance
  • Reasons No Life Insurance

Restaurants

• Pizza Restaurants
  • Little Caesars
  • Marco's Pizza

Politics & Advocacy

• News & Current Events
  • Trump Impeachment
  • Reasons to Impeach Trump
• Republican Challenger in 2020
• Self-Funded Independent In 2020
• Politicians & Desired Democratic Primary Candidates
  • Mayor Bill de Blasio
  • Mayor Pete Buttigieg
  • Senator Amy Klobuchar
  • Senator Kristen Gillabrand
• Energy
  • Top Priorities for Energy Providers/Power Companies
• Transportation
  • Desired Changes to Transportation Infrastructure
• Bail
  • Payment-Based Bail System
  • Risk-Based Bail System

Deprecations

The following attributes are being deprecated with 1902.  It's best to update audiences with these deprecated attributes, as they will soon be inactivated.  However, in the meantime, you will continue to be able to analyze audiences with these deprecated attributes, and audiences will continue to deliver.

Financial Services & Insurance

• Banking
  • Online Banking Task Likelihood
    • Pay Bills
    • Put More Money on Prepaid Card
    • Set Up Notifications
    • Sign Up for New Account
    • Transfer Between Accounts
    • Update Personal Info
  • Primary Bank
    • Primary Bank Customer Length
  • Usage
    • Brand Bank Switch To
    • Reason Don't Use Banks
• Credit Cards
  • Primary Card
    • Credit Card Switch
    • Satisfaction
    • Switch Primary Credit Card Next 3 Months
    • Switch Primary Credit Card Next 3-12 Months
• Financial Behavior
  • Frequency
    • Carry Cash
  • Payment Method Usage
    • Use of Cash
    • Use of Checks
    • Use of Credit Cards
    • Use of Debit Cards
    • Use of Online Payment Apps
• Insurance
  • Auto
    • Application Process
    • Local Agent Relationship
  • Life
    • Life Insurance Brand Awareness
  • Property
    • Application Process
  • Usage
    • Most Likely Claim Method
• Investments
  • Account Characteristics
    • Advisor Fees
    • How Investment Account Opened
  • Advisor Selection Considerations
    • Convenient Locations
    • Large Global Brand
    • Trade on Margins
  • Alternative Investments
    • Alternative Investments Effective
• Values & Purchase Drivers
  • Banking Psychographics
    • Consolidate Accounts
    • Easy to Use Mobile App
    • Mobile Deposits
    • Too Many Fees
  • Insurance Psychographics
    • Only Insured Because Required
    • Protects from Other's Mistakes
    • Too Many Insurance Options
    • Value Insurance Agent

Health & Pharma

• Condition Management
  • Eye & Skin
    • Hidradenitis Suppurativa
    • Shingles
  • Other Conditions
    • Immune Thrombocytopenia
    • Meningitis
• Conditions
  • Eye & Skin
    • Hidradenitis Suppurativa
    • Shingles
  • Other Conditions
    • Immune Thrombocytopenia
    • Meningitis

Media

• Media Consumption
  • Movies
  • Reasons to NOT go to Cinema
  • Television Shows
    • Roseanne
• Social Media
  • Time Spent per Day
    • Swarm/Foursquare
• Touchpoints
  • Phone
    • Primary Home Phone
  • Services
    • Bundle Subscriptions
    • Most Used Company
  • TV
    • Paid TV/Movie Subscriptions
      • OnLive
    • Potential TV/Movie Subscriptions
      • OnLive

Inactivations

The following attributes are being inactivated with 1902.   You will need to update audiences with these attributes to analyze or activate the audience.

Financial Services & Insurance

• Investments
  • Account Characteristics
    • Investment Switch
      • Principal Financial Group
      • Ameriprise
      • Raymond James
      • UBS
      • Blackrock (these saw extremely low sample)

Media

• Media Consumption 
  • Television Shows
    • PBS TV Shows
      • Antique Roadshow (this was a duplicate Attribute Value that we combined)

Retail

• Past & Future Purchases
  • Past Purchases
    • Past Purchase Category
      • Watches & Jewelry (this was a duplicate Attribute Value that we combined)