Module 8: Audience Crosstab - Measure Whether you're Reaching your Target Audience

Pre-Requisites for this Module:

• Module 1: Orientation​
• Module 2: Audience Building - Build your Custom Audiences or Personas 
• Module 3: Audience Analysis - Curated Reports - Quick Answers to Common Questions​
• Module 4: Audience Analysis - Deep Analytics - Gain a Thorough Understanding of Consumers​
• Module 7: Tag Analysis and Trend Analysis - Gain a Deep Understanding of Consumer who Engage with your Digital Assets

In this Module you will: 

• Create target audiences based on your aspirational Personas
• Measure with Audience Crosstab to understand if you’re reaching your target personas
• Understand which channels are performing and identify places for optimization
• Set up and save a crosstab marketing funnel vs target audience dashboard analysis
• Set up and save a crosstab programmatic vs target audience dashboard analysis