Module 8: Audience Crosstab - Measure Whether you're Reaching your Target Audience

Pre-Requisites for this Module:

• Module 1: Orientation​
• Module 2: Audience Building - Build your Custom Audiences or Personas 
• Module 3: Audience Analysis - Curated Reports - Quick Answers to Common Questions​
• Module 4: Audience Analysis - Deep Analytics - Gain a Thorough Understanding of Consumers​
• Module 7: Tag Analysis and Trend Analysis - Gain a Deep Understanding of Consumer who Engage with your Digital Assets

In this Module you will: 

• Create target audiences based on your aspirational Personas
• Measure with Audience Crosstab to understand if you’re reaching your target personas
• Understand which channels are performing and identify places for optimization
• Set up and save a crosstab marketing funnel vs target audience dashboard analysis
• Set up and save a crosstab programmatic vs target audience dashboard analysis

Watch our video to learn how Audience Crosstab helps you measure how much of your audiences are engaging with your tags and see the overlap between audiences.