Pre-Requisites for this Module:
- Module 1: Orientation
- Module 2: Audience Building - Build your Custom Audiences or Personas
- Module 3: Audience Analysis - Curated Reports - Quick Answers to Common Questions
- Module 4: Audience Analysis - Deep Analytics - Gain a Thorough Understanding of Consumers
- Module 7: Tag Analysis and Trend Analysis - Gain a Deep Understanding of Consumer who Engage with your Digital Assets
In this Module you will:
- Create target audiences based on your aspirational Personas
- Measure with Audience Crosstab to understand if you’re reaching your target personas
- Understand which channels are performing and identify places for optimization
- Set up and save a crosstab marketing funnel vs target audience dashboard analysis
- Set up and save a crosstab programmatic vs target audience dashboard analysis
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