Module 4: Audience Analysis - Deep Analytics - Gain a Thorough Understanding of Consumers

Pre-Requisites for this Module

• Module 1: Orientation
• Module 2: Audience Building: Build your Custom Audiences or Personas
• Module 3: Audience Analysis – Curated Reports: Quick Answers to Common Questions

In this Module you will:

• Gain a thorough understanding of consumers by customizing the insights you see
• Compare Multiple Audiences to easily see their similarities and differences
• Select Insights to answer your business questions quickly
• Deep Dive into Analytics using our 4 visualizations
• Change the Baseline Audience to compare your audience to another audience that’s relevant to your business