Contextual Data - Understand and Target based on Recent, Deterministic Consumer Behavior

Pre-Requisites for this Module:

• Getting Started: Orientation - Getting Your Resonate Account Configured for Success
• Getting Started: Audience Building - Build your Custom Audiences or Personas - Build your Custom Audiences or Personas
• Audience Analysis & Activation: Audience Analysis - Curated Reports - Quick Answers to Common Questions
• Audience Analysis & Activation: Audience Analysis - Deep Analytics - Gain a Thorough Understanding of Consumers

In this Module you will:

• Understand the differences between Standard Contextual Data Attributes and Custom Contextual Studies
• Understand the source of Contextual data
• Learn how Contextual data can help with both scale and precision
• Recognize Contextual Attribute Values
• Learn how you can analyze Contextual Audiences
• Activate a Contextual Audience