On April 4th 2019, we released Survey Wave 1901 into the platform, which focused on Travel and Non-Alcoholic Beverages. With this release, we will inactivate all Kahle Personal Values.

Wave 1901 was in field January 8, 2019 til January 24, 2019.

As always, please note that models to show insights against Tag audiences take a day or two to populate after the release, so you may not see insights for these newly asked attributes against your Tag audiences right away.

Re-organized Taxonomy

With this release, we're taking the opportunity to re-organize the Resonate Elements taxonomy a bit. Can you believe that at the start of 2018 we had 7,000 attributes, and now we have over 12,000! We've grown a lot! With this growth, we feel some attributes deserve their own top level category in our taxonomy so they're easier to find when navigating. So we're re-organizing the taxonomy and going from 14 top level categories to 16.

This change only affects you if you routinely find your favorite Resonate attributes by navigating the taxonomy. Search will continue to work and will be aware of the new locations of each attribute. Your saved audiences will also continue to work, and the breadcrumb path of attributes in saved audiences will simply update with their new locations.

Here's what's changing and not changing:

Taxonomy Changes

Demographics - Smoking will no longer live under Demographics and will move to a new category - Alcohol & Tobacco.
Consumer Preferences - Past & Future Purchases move to Retail
Consumer Products - is being removed and will be broken into three categories:
- 1. Home & Family
- 2. Food & Non-Alcoholic Beverages
- 3. Alcohol & Tobacco
- Sharing Economy attributes will be moved out of Consumer Products and into Consumer Preferences.
Retail - Apparel will be separated out into its own category next to Retail.
Travel is changing in name only to Travel & Hospitality.
Politics & Advocacy and Issues & Policies will be combined into Politics & Advocacy.

No Change

There will be no changes to:

Values & Motivations
Media
Health & Pharma
Restaurants
Technology & Telecom
Automotive
Financial Services & Insurance

Here's what's new with Survey Wave 1901

Media

Activities by Device
- FX+
Weekday and Weekend Day-Part Engagement
- Tablet
- Smartphone
Networks Watched Recently and Most Often
- HBO
- HBO Latino
Newspapers
- Print Newspapers Subscribed To
- Digital Newspapers Subscribed To
- Reasons for Paid Digital Newspaper Subscription
- Reasons No Paid Digital Newspaper Subscription

Food & Non-Alcoholic Beverages

Non-Alcoholic Beverages
- Unflavored Dairy Milk
- Chocolate Dairy Milk
- Kombucha
Beverages Purchase For
- Myself
- Children
- Significant Other
- Others
- Do Not Purchase
Coffee Pods
- Regularly Use Coffee Pod Machine
- Where Use Coffee Pod Machine
- Brand Coffee Pod Machine at Home
- Brand Coffee Pod Machine at Work

Travel

Hotel Brand Awareness, Brands Tried
- Ascend Hotel Collection
- Comfort Inn
- MainStay Suites
- Cambria Hotels
- Comfort Suites
- Rodeway Inn
- Clarion
- Econo Lodge
- Sleep In
- Suburban Extended Stay Hotel

Politics & Advocacy

Issues Democratic Congress Should Prioritize
- Ethics Reform
- Government Oversight
- Gun Control
- Healthcare
- Infrastructure
- Privacy & Net Neutrality
2018 Midterm Elections
- Voted in 2018 Elections
- Voting Method
- Reason Voted in 2018
Desired Democratic Primary Candidates
- Former Vice President Joe Biden
- Former Secretary Hillary Clinton
- Representative Beto O'Rourke
- Senator Bernie Sanders
- Senator Cory Booker
- Senator Elizabeth Warren
- Senator Kamala Harris
Healthcare & Biotech
- Struggle to Pay for Prescription Drugs
- Government Regulate Drug Cost/Distribution
Recreation
- Online Gambling in State
Equality
- Promote Gender Equality
- Promote Race Equality
Program Funding
- Use of Government Funds for Schools
Foreign Trade
- Impact of Free Trade Agreements on U.S. Economy
- Impact of Free Trade Agreements on Number of Jobs
- Impact of Free Trade Agreements on Worker Wages
- Impact of Free Trade Agreements on Product Prices
- Impact of Free Trade Agreements on Product Variety

Inactivations

The following attributes are being inactivated with 1901. You will need to update audiences with these attributes to analyze or activate the audience.

Automotive:

Kahle Personal Values

Consumer Products:

Home & Family - Entertainment Purchases - Collectibles - Movies.
Non-Alcoholic Beverages
- Consumption - Dairy Milk
- How to Consume Drink - Dairy Milk
- When to Consume Drink - Dairy Milk
- Values & Purchase Drivers - Think About Soda Like Tobacco
- Where to Consume Drink - Diary Milk
- Why Consume Drink
  - Carbonated Water - Finish Specific Task, Prestige, Warms Up
  - Coffee - Cool/Refreshing, Finish Specific Task, Prestige
  - Dairy Milk - all attributes
  - Energy Drinks - Finish Specific Task, Prestige, Warms Up
  - Hot Tea - Cool/Refreshing, Finish Specific Task, Prestige
  - Iced Tea - Finish Specific Task, Prestige, Warms Up
  - Juice - Gives Energy, Finish Specific Task, Prep/Recover from Activity, Prestige
  - Non-carbonated Water - Warm Up, Fun/Social, Prestige, Finish Specific Task, To Celebrate, Indulgent, Mix with Alcohol
  - Non-dairy Milk- Prep/Recover from Activity, Gives Energy, Fun/Social, Warm Up, To Hydrate, Finish Specific Task, Mix with Alcohol, Prestige
  - Soda- Finish Specific Task, Warm Up, Prestige
  - Sports Dinks - Warm Up, Prestige, Finish Specific Task, Mix with Alcohol
- With Whom to Consume Drink - Dairy Milk

Demographics:

Lifestyle - Hobbies - Membership Clubs - Self-help

Financial Services & Insurance:

Kahle Personal Values for Auto Insurance, Financial Services, Property Insurance

Issues & Policies:

Commerce & Health - Healthcare & Biotech - Prescription Drug Costs
Education - Charter Schools - Funding for Charter Schools
Security & Immigration
- Immigration - Mexican Goods Tariff
- National Security - Trump Priorities - Withdraw from TPP

Media:

Media Consumption
- Newspapers
  - Digital Local Newspaper Subscription
  - Newspapers Subscribed To
  - Paid Digital Local Newspaper Subscription
- Television Shows - (note: the short-cut attribute that encompasses all TV shows in each network noted below is being inactivated. Airing TV shows for each of these networks are still included in the taxonomy, and you can still view all shows for these networks by adding them individually to your audience definition or as selected insights.)
  - A&E TV Shows
  - ABC TV Shows
  - Adult Swim TV Shows
  - Amazon Prime TV Shows
  - AMC TV Shows
  - BET TV Shows
  - Bravo TV Shows
  - Cartoon Network TV Shows
  - CBS TV Shows
  - CNN TV Shows
  - Comedy Central TV Shows
  - CW Shows
  - Discovery Channel TV Shows
  - Disney Channel TV Shows
  - Disney XD TV Shows
  - E! TV Shows
  - ESPN TV Shows
  - FOX TV Shows
  - Freeform TV Shows
  - FX TV Shows
  - Hallmark TV Shows
  - HBO TV Shows
  - History Channel TV Shows
  - Hulu TV Shows
  - IFC TV Shows
  - MTV TV Shows
  - National Geographic TV Shows
  - NBC TV Shows
  - Netflix TV Shows
  - OWN TV Shows
  - Oxygen TV Shows
  - Paramount Network TV Shows
  - PBS TV Shows
  - Showtime TV Shows
  - Starz TV Shows
  - SyFy TV Shows
  - All Syndicated TV Shows
  - TBS TV Shows
  - TLC TV Shows
  - TNT TV Shows
  - TruTV TV Shows
  - USA TV Shows
  - VH1 TV Shows
- HBO TV Shows - Animals
Touchpoints
- Activities by Device - Watch Movies - TV
- Internet - Shared Computer

Retail:

All Stores/Brands - Sports Authority, IKEA
Speciality Stores - Toys "R" Us
Athletic Apparel - Sports Authority
Home & Electronics - IKEA
Online & Mail Order
- eBay - Haven't Heard of eBay
- HSN - Haven't Heard of Retailer
- Overstock - Haven't Heard of Retailer
- QVC - Haven't Heard of Retailer
Values & Purchase Drivers
- Apparel Orientation - Familiarity, Price, Convenience
- Apparel: Kahle Personal Values
- Retailers: Kahle Personal Values

Technology & Telecom:

Electronics/Technology
- Laptops - Selection Considerations
- Tablets - Selection Considerations
Values & Purchase Drivers - Personal Tech Kahle Personal Values

Travel:

Hotels
- Brand Awareness - Comfort Inn & Suites
- Brands Tried - Comfort Inn & Suites
Values & Purchase Drivers - Travel: Kahle Personal Values

Values & Motivations:

Personal Values - Kahle

Deprecations

The following attributes are being deprecated with 1901. It's best to update audiences with these deprecated attributes, as they will soon be inactivated. However, in the meantime, you will continue to be able to analyze audiences with these deprecated attributes, and audiences will continue to deliver.

Consumer Products:

Non-Alcoholic Beverages - Why Consume Drink
- Energy Drinks
  - Healthy
  - Manage Weight
- Juice
  - To Hydrate

Politics & Advocacy:

News & Current Events - Politicians
- Mitch McConnell
- Paul Ryan
Social Issues & Policies - Equality - Promote Gender/Race Equality
Voting - 2018 Elections
- Reason for Voting in 2018
- Vote in 2018 Elections
Security & Immigration Issues - Immigration - Addressing Legal Immigration - Increase Skilled Labor Visas

Travel & Hospitality:

Values & Purchase Drivers - Travel Psychographics
- Pay More for Flexibility
- Point System is Unfair

Articles in this section

1901 Survey Wave Release Notes - Travel & Non-Alcoholic Beverages - 4/4/2019

Re-organized Taxonomy

Taxonomy Changes

No Change

The final list of all 16 categories are:

Here's what's new with Survey Wave 1901

Media

Food & Non-Alcoholic Beverages

Travel

Politics & Advocacy

Inactivations

Automotive:

Consumer Products:

Demographics:

Financial Services & Insurance:

Issues & Policies:

Media:

Retail:

Technology & Telecom:

Travel:

Values & Motivations:

Deprecations

Consumer Products:

Politics & Advocacy:

Travel & Hospitality:

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