Soon, we will make updates to enhance the user experience in Audience Builder. The powerful new Audience Builder makes building and understanding complex audiences simple and easy.
The taxonomy will be broken out by data type into 3 sections:
- Your data - which includes your collections, your tag data and your imported 1st and 3rd party data
- Resonate Elements – which is where you’ll the find attributes you know and love based on our continuous research. Click Show More to see all Resonate Elements.
- And additional data - including Behavioral data and Geography data.
As you work with the Audience Builder, and go to find additional attributes to add to your audience definition, you'll see the audience definition will take up the majority of the screen. Once you're done adding attributes, you can collapse the middle panel to see the audience definition in a wider format to easily read the audience definition out loud and ensure you've defined the audience how you like.
We’ve also optimized the experience of dragging and dropping attributes in the audience definition, as well as excluding attribute values.