Flash vs Spark - Use Cases to illustrate the differences

When you run your Custom Research as a Flash Study, there are 4 main ways you can use the resulting data:

1. Build Audiences
2. Get Market Sizing
3. View Insights
4. Activate

When you run your Custom Research as a Spark Study, there are 8 main ways you can use the resulting data.

1. Build Audiences
2. Get Market Sizing
3. View Insights
4. Activate
5. View Research Data as Insights
6. View Research Data as Insights against your Digital Footprint
7. Measure with Audience Crosstab
8. Data Append

Let's dive a little deeper and show examples for each study that further explains each use case.  

Flash Study Example: 

Problem: Summit2Summit is an outdoor apparel company that wants to learn how their customers prefer to hike in order to market to them better.

Solution: Because Summit2Summit is marketing to a niche audience of hiking enthusiasts and they want a quick turnaround on the data (because prime-time hiking season is right around the corner) a Flash Study is the best option for them.

Results: Summit2Summit found they have four hiking enthusiast audiences - 

1. Travel Hikers
2. Local Hikers
3. Group Hikers
4. Solo Hikers

They can now do four main things:

1. Build Audiences: Create an audience of people who like to travel for hiking

2. Get Market Sizing: See how many people like to travel for hiking

3. View Insights: View 13K insights on people who like to travel for hiking

4. Activate: Target people who like to travel for hiking 

Spark Study Example: 

Problem: NamasteHere is a yoga company that wants to understand how people engaged in yoga last year so that they can develop better creative and messaging to encourage participation at their studio.

Solution: NamasteHere wants to view this data as insights in the platform for analytics, they don't have an immediate need for this data, and they want the data to represent the entire U.S. online adult population, so a Spark Study is the best solution for them. 

Results: NamasteHere developed several questions to insert into our National Consumer Study. The answers to these questions are now available in their account.

They can now do eight main things:

1. Build Audiences: Create an audience of people who went to a studio to do yoga last year

2. Get Market Sizing: See how many people went to a studio to do yoga last year

3. View Insights: View 13K insights on people who went to a yoga studio last year

4. Activate: Target people who only attended online yoga classes last years with in-studio offers

5. View Research Data as Insights: Choose all the answers from their Spark Study in Analytics. 

For example, they can understand how Millennials engage in yoga.

6. View Research Data as Insights against your Digital Footprint: Look at their entire digital footprint and understand how those people engage in yoga.

7. Measure with Audience Crosstab: Measure if they are hitting their target audience

8. Data Append: Append "People Who Went to a Yoga Studio Last Year" to their CRM File