Is Geography DMA® Data replacing survey geography data?
No we are not removing the Region and State Resonate Elements that are based on our survey research in our National Consumer Study.
Brand, Agency and Media & Entertainment clients will have access to two types of geography data: Region and State from our National Consumer Study, and DMA from our granular geography data based on observed location.
And PA clients will have access to three types of geography data: Region and State from our National Consumer Study, DMA and Congressional District from our granular geography data based on observed location, and DMA and Congressional District from Voter files.
*The DMA® information is used pursuant to a license from The Nielsen Company. Any use and/or reproduction of these materials without the express written consent of The Nielsen Company, is strictly prohibited. The DMA® information is valid for the period 2020- 2021.