What Ages define each Generation?

Resonate's Generation attributes are based on the Pew Research Center's definitions. The five generations are defined as follows: 

• Generation Z: born 1997-2012*

• Millennials: born 1981-1996

• Generation X: born 1965-1980

• Boomers: born 1946-1964

• Silent: born 1928-1945

Use the Generation attribute values to create your audiences more quickly and to ensure that your definitions of generations are aligned with the industry standard. 

*While Generation Z’s definition includes individuals born between 1997-2012, for Resonate’s purposes Generation Z attribute values reflect only those who are at least 18 years old.