Resonate's Generation attributes are based on the Pew Research Center's definitions. The four generations are defined as follows:
- Millennials: born 1981 – 1996 (ages 23-38)
- Gen X: born 1965-1980 (ages 39-54)
- Boomers: born 1946-1964 (ages 55-73)
- Silent: born 1928 – 1945 (ages 74-91)
Use the Generation attribute values to create your audiences more quickly and to ensure that your definitions of generations are aligned with the industry standard.