Introducing "Save as"
We are excited to have this new, time-saving enhancement that will allow you to quickly create new audiences from existing ones. You can now make changes to a saved audience, then click the down caret and select Save As to create a new audience, without overwriting the original! We see the "save as" feature as a quicker alternative to cloning audiences.
Longer Collection Names
We increased the character limit for collections from 35 characters to 280. Use the extra space to add more descriptive and precise names to your collections.
Updated Audience Metrics
Your Audience Metrics will now display audience size numbers as low as 5,000. Audiences with lower numbers will appear as "<5K". Previously, you would only see small audience sizes as "<0.1M".
Updated Google Activation
Our Activate tab now reflects the changes Google implemented to its services: Google Google Marketing Platform and Google Ad Manager have replaced DoubleClick Bid Manager and DoubleClick for Publishers, respectively.
Additional Bug Fixes