Introducing the Personal Values Report
Our latest release ushered in an exciting new curated Personal Values Report that explains the why behind people’s everyday decisions and provides you with a holistic understanding of the personal values for those in your audience.
The report will show the top 3 personal values for your audience by listing the insight description and highlighting them in the circumplex. There's even a tip to consider using in your marketing strategy when an audience over-indexes for each personal value. Find the Personal Values Report under the Reports sub-nav after running an analysis.
With this change comes new, simpler names for each of the Schwartz Personal Values. We will also begin to remove the Kahle Personal Values from our platform, so we encourage you to update your saved audiences with Schwartz Personal Values. That way you won’t experience an interruption in analysis or audience delivery. If you need help making this change, please reach out to your Customer Success Manager.
Audience Summary Report Renamed to Audience Comparison
We think that this report is most suitable for comparing audience overviews side-by-side. We are now making it official with this name change.
Political Drivers Report Updated
We are excited to add our recently developed 2018 Votes Landscape insights to our Political Drivers Report. It will replace the Green Actions report component, but no worries, you will still be able to pull Green insights for your audiences under the Analytics tab.
Collections Folder Menu Updated
As part of our ceaseless efforts to make Resonate more user-friendly and easy to use, we updated the menu options of the Collections folder. To save an attribute or individual attribute values to a collection, click the ellipsis ... menu item, and then Save to a Collection.
Additional Bug Fixes