Resonate: Our Privacy Principles

Resonate is committed to providing our clients with deep consumer insights that foster meaningful, measurable engagement, while protecting the privacy of consumers through the highest standards of compliance with all industry regulations and guidelines.

Data Collection and Sourcing

SURVEY COMPLIANCE

The Resonate survey focuses on U.S. consumers and their preferences. This research is conducted through Third Party Panel Providers in conformance with the CASRO Code of Standards and Ethics Principles of Market, Opinion, and Social Research. Our processes are European Society for Opinion and Marketing Research (ESOMAR) compliant. 

SURVEY PARTICIPANT DOUBLE OPT-IN

Resonate survey respondents complete a double opt-in process prior to participating in our primary research with Third-Party Panel Providers. Respondents opt-in to participating in a research panel and they subsequently opt-in to the specific survey collection and usage terms. Resonate’s Third-Party Panel Providers are required to be compliant with research standards and ethics, survey best practices and all applicable laws and regulations.

BEHAVIORAL DATA

Resonate sources data from Digital Advertising Alliance (DAA) compliant partners to develop consumer behavioral insights.

CROSS-DEVICE  DATA

Resonate partners with industry leaders on a DAA compliant approach for device linkage.

Consumer Choice

GENERAL DATA PROTECTION REGULATION (GDPR)

Resonate is a U.S.-based company that delivers actionable insights about U.S. consumers. Resonate does not collect data from consumers outside the U.S. Resonate evaluates the source of all incoming traffic and blocks all traffic from non-U.S. sources. No logs are retained and no cookies are dropped on any non-U.S. based browser.

CONSUMER OPT OUT

Resonate offers consumer Notice and Choice through the Digital Advertising Alliance (DAA) icon in media and through Opt-Out options on www.resonate.com and Your Ad Choices.

Resonate GDPR Compliance

Resonate is a U.S. based company with U.S. only products, Resonate falls outside of the full impact of the GDPR regulations. To further mitigate the risk of processing EU data, Resonate evaluates the source of all incoming traffic across media, site and sync activity and blocks all traffic from non-U.S. sources. No logs are retained and no cookies are dropped on any non-U.S. based browser. 

Update on California Consumer Privacy Law

Resonate views the California Consumer Privacy Law as a significant leap forward in consumer privacy. Our industry has an unhealthy relationship with the consumer when it comes to privacy so these are necessary steps to improve. The expanded definition of personal data combined with consumer rights lay out a clear path to a consumer and privacy first model. Resonate is on the side of the consumer and is actively working with the industry associations and our privacy counsel to stay abreast of the shifting legislations. We will be making the changes necessary to keep our process and platform performing as expected before 2020.