How do I know Resonate Models aren't modeled after non-human traffic?

We'll sometimes get asked how we know our models aren't modeling after non-human traffic, or bots.

The answer lies in how we collect our data.

In order for us to model a device, we need to observe that device over a 90-day period. During those 90 days, we have strict thresholds in place regarding the number of distinct domains and content categories observed as well as the patterns behind these behaviors. If these thresholds are met, the device is identified as a human and becomes eligible to be modeled.

In addition to our strict thresholds, our behavioral data firehose uses industry standard validation tools to filter out assumed bot traffic.

So, at the end of the day, because of the length of time, variety and quality of behavioral data that we observe for our models, you can rest assured that when you target and measure with Resonate, you're targeting humans, not bots.