We’re excited to announce our enhanced Analysis & Reporting capabilities, featuring the Audience Introduction Report. 

What's New

1. The landing experience after you run an Analysis has changed to show the Audience Introduction Report.  The Audience Comparison report – which was the old landing experience – is still available under the “Reports” sub navigation. 
2. There's new sub-navigation;  Reports, Analytics and Measurement. Things have moved and are now organized under the sub-navigation.  Don't worry - nothing has been taken away.

• Reports contains all of our curated reports, including the new Audience Introduction Report, Category Affinity Report, and Audience Comparison Report
• Analytics contains our interactive charts including the Card View, Table View, Bar Chart and Scatter Plot 
• Measurement contains charts where you can track movement in your digital touchpoints using RealSegments and Trend

Additional Reports and powerful features will soon follow.

Benefits

This enhanced Analysis experience helps you tell a better story with your data. The Audience Introduction Report will be the first of many of our curated reports that are intended to answer specific questions (e.g. "what are the top hobbies for my audience"). They're designed to save you time analyzing, provide answers fast, and easily download and share with stakeholders. Additionally, the exports are easy to use in presentations, collateral and business pitches.

Audience Introduction Report 

Let’s explore the Audience Introduction Report. This report shows insights one audience at a time.  If you have multiple audiences in your analysis, scroll to view the report for your next audience.  

It shows the name of the Audience, the baseline, demographic highlights, top personal values, top psychological drivers, top hobbies, and daily routine.  The baseline is the Online Adult Population by default, but if you adjust your baseline for that audience, the Audience Introduction Report will update to note the new baseline and show you insights against that new baseline.

The composition and index thresholds are curated and noted per report component. For example, in Top Hobbies, we're showing insights by Index with a minimum composition of 15%.  

Sub-Navigation

Next, let’s explore the sub-navigation. Under the sub-navigation, we’ve grouped the visualizations so it’s easier to understand which are reports where the data is curated, versus charts that are interactive and can change based on the insights you select. Soon we’ll be adding reports to the Reports sub-nav, such as a Media Consumption Report and a Demographics Report.

• Reports contains curated reports such as the Audience Introduction Report – which is the new landing experience after you run an Analysis, the Category Affinity report, and the Insights Summary report – which was the old landing experience after running an Analysis. These reports are curated for you, and do not change when you select insights.
• Analytics contains the Card View, Table View, Bar Chart and Scatter Plot and is where you can select the insights you see on these visualizations to your hearts content!
• Measurement contains RealSegments and the Trend.  

Arrow Buttons

On the top right of the Audience Introduction Report are arrow buttons.  Click them to flip to the next report that's in the Report sub-nav.  You can also use the arrow keys on your keyboard - perhaps our favorite feature yet!  Especially as we add more reports, this will make it even easier to tell a story with your data. 

Export

To export the Audience Introduction Report - click the blue More button at the top of the page, and select Audience Introduction Report. 

More Coming Soon

There's even more coming soon! We're working on a Demographics Report, a Media Consumption Report, a Site Affinity Report, and more. We'll be in touch as those new reports are launched!