Use the below chart as a reference to understand which destination-specific information is needed for activation via data marketplace.
DSP | Destination-Specific Settings | Notes |
Basis | Advertiser ID | Your Basis Technologies Advertiser ID. Can be found in the top right drop down panel of the Centro UI. |
AdTheorent | Client ID | Your Client ID provided by Adtheorent. Please reach out to your Adtheorent rep for this ID. |
Amazon | Advertiserid | Amazon provided ID, this is unique to each Advertiser that will use the segments. |
StackAdapt | Stackadapt Platform Account ID | The name of your company or platform account ID. Please contact your account representative if unsure of which value to use here. No whitespace or special characters (e.g. client_name or companyinc). |
Yahoo | Mdm ID | Please enter the MDM ID for where you want to send segments to. |
DeepIntent | Advertiser ID, Organization ID, Target Type | Target Type - PATIENT for audiences targeting patients. HCP for NPI-based audiences. OTHER for caregiver, HCP audiences without NPIs, ABM, and site retargeting audiences |
Viant | Advertiser ID, Client | Your Viant Advertiser ID. Please contact your Viant account representative if unsure of which value to use here. No special characters or whitespace please. The name of your company or account at Viant. Please contact your Viant account representative if unsure of which value to use here. No whitespace or other special characters, please (e.g. CompanyName or Account_Name). |
Nexxen (fka Amobee) | Market ID, Advertiser ID | Enter the Market ID where the Amobee data contract should be created. It should be completely numeric. If you're sending data to a single advertiser in the Amobee platform, enter the Amobee Advertiser ID. It should be completely numeric. |
OneView (Roku) | Advertiser Uid | Enter the OneView advertiser UID of the advertiser who will utilize your LiveRamp data. Please see below for the OneView instructions on how to find your advertiser UID. https://help.oneview.roku.com/s/article/How-to-find-my-Advertiser-UID |
Simpli-fi | Client | Name of your company, account, or data sync. Please contact your Simpli.fi account representative if unsure of which value to use here. No whitespace or other special characters, please. |
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