The Appending Process
One significant advantage of the Append process for Resonate Embeddings is its quick and simple workflow. The end-to-end process is laid out below:
Resonate helps you with scoping
- Resonate will work with you to scope out your unique needs for appending Resonate Embeddings. You will need to:
- Confirm what IDs you have:
- Hashed Emails(HEM): MD5 (preferred), SHA-128, SHA-256
- Mobile Ad IDs (MAID)
- Regular plain text emails – use Resonate’s hashing script for optimal match rates
- Postal Address and/or ZIP11
- Determine the number of records in your file
- Confirm Embeddings Refresh Schedule:
- Appended IDs refresh monthly to ensure most recent 90-day digital footprint.
- Choose a delivery frequency of Embeddings Vector: quarterly, or annually. We recommend quarterly to ensure data relevance and protect against model drift.
- Confirm what IDs you have:
Delivery kick-off
- File upload location is provided
- Resonate will provide you with options available for you to send us your input data. Our preferred method is accepting your data via Snowflake. We do have box.com or AWS as an option of Snowflake does not work for you.
ID matching
- Resonate matches your IDs directly to Resonate IDs.
Resonate appends matched IDs
- Within 10-15 business days, Resonate will provide the appended Embeddings Vector.
Integrate Resonate Embeddings into Your ML Projects
- Embeddings work nicely with most ML algo’s. We’ve prepared some sample code to shepherd your projects to completion using Resonate Embeddings and familiar algorithms. Find our library here: GitHub.
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