Media Activation

The Resonate platform allows you to activate your survey and/or tag based audience segments in leading third party platforms, such as DSPs, DMPs, and Social Media platforms through the use of cookies and mobile advertiser IDs. Choose from Resonate’s taxonomy of attributes built around motivations, values, brand preferences, purchase drivers, demographics and behaviors.

Don’t have a media team on staff? We also have an in-house managed service team of data and media experts that can traffic, deliver, optimize, and report on all your campaigns.

Audience Activation helps you to:

• Improve the efficiency of the campaign through deeper understanding of consumer values and motivations – leading to an increase in conversions
• Deliver a quick and flexible feedback loop for creating new audiences and optimizing during the campaign
• Link primary and online research together to activate directly against the brand brief - across mobile, social, video and display
• Can be further enhanced with other DMP or internally-sourced data for further target refinement
• Tap into walled garden Social Networks like Facebook, Instagram, Twitter, SnapChat, and Pinterest to unlock new audiences and further segment your campaign message