From the Resonate Dashboard, click the + icon in the top navigation, then choose Create a Tag.
You must enter a Tag name, and select the Tracker Type and Tag Type. Tag description is optional.
Tracker Type options include Click, Conversion, Custom, Impression, Media and Site. The two Tag Types you’ll want to use the most are Media Tags and Site Tags, with Custom Tag as a fall back option.
Click, Conversion and Impression Tag types are used less often.
- Click Tags are only used to track and build analytics on ad clicks. They are inserted in an ad click stream and redirect through Resonate's CDN (Content Delivery Network) servers before redirecting to the final ad landing page. The available Tag Types for a Click Tag are 'Click - Encoded Redirect' and 'Click - Unencoded Redirect'.
- Conversion Tags should be created to track and build analytics on site based events that are the KPI of the client’s ad campaign (e.g. get a quote, buy a product, sign a petition, etc.). Select 'Image' as the Tag Type.
- Impression Tags should be created only when the pixeled event is an ad impression. The platform can produce the URL of the pixel which can be used as a 3rd party tracking pixel in ad servers, or as an HTML Tag which can be inserted into the raw HTML of the ad.
Next, click on the "Associated Campaign" link to assign the Tag to a campaign. This will present a list of campaigns associated with your account. You must select a campaign.
Once all required fields are completed, click Create Tag. A new Tag tile will appear the Your Saved Tags Page. Tags are automatically assigned to the project in which their associated campaign lives.
When created, Resonate Tags default to the industry standard SSL secure protocol. After the Tag is created, you have the option to make the Tag non-secure.