Privacy/Personally Identifiable Information (PII)
All of Resonate's survey partners have clear privacy policies available to their survey respondents. While our survey partners collect PII from survey respondents upon registration (to deliver incentive, verify accuracy, and remove duplication), Resonate does not take receipt of PII – all respondents are identified to Resonate by an alphanumeric panelist key and Resonate has no access to connect that key with any PII. The vendor, who can associate the key to PII, has no access to any of the Resonate survey data. Therefore, no party can ever make a connection between survey response and PII.
Resonate recognizes that, with the power and strength of our dataset, privacy and consumer choice are critical. In addition to never linking survey responses or cookies with PII, we also provide consumers with the ability to opt-out of Resonate targeting, as well as to understand how Resonate uses their data. Through the use of the AdChoices icon in our targeted media, Resonate informs consumers that they are part of a targeted dataset and provides the ability to opt-out. Consumers may also opt-out here:
In the course of our survey data collection process, we may collect responses to questions that are considered sensitive data topics. We ask these questions in a thoughtful, non-biasing manner, demonstrating respect and thereby incurring low levels of survey abandonment at these junctures. As such, it is important that we protect the identities of our respondents. By not receiving any personally identifiable information on our respondents, the sensitive data remains anonymous. When we build models around this data and extrapolate to our device pool, , the data continues to be anonymous and privacy-safe.
While Resonate identifies and reports data in a privacy compliant manner, our clients are expected to be familiar with and align to the rules and limits set by their activation partners to maintain privacy compliance. These limits vary by platform (some execution platforms have limits more stringent than state law restricting individual targeting on sensitive data) and should be vetted by the client and their respective activation platform provider.
Sensitive Data Topics
Sensitive data topics include race or ethnicity, religious beliefs, mental or physical health condition or diagnosis, sex life or sexual orientation, citizenship or immigration status, genetic data, biometric data, precise geolocation, private communications, financial information, government-issued identifiers, union membership, children’s data.
Coming soon, where applicable, sensitive data attributes will be blocked by Resonate for activation, data enrichment and data licensing use cases for the following states: California, Colorado, Connecticut and Virginia. Additional states will be added as legislation is passed.