Privacy/Personally Identifiable Information (PII)
All of Resonate's survey partners have clear privacy policies available to their survey respondents. While the survey partners collect PII from the survey respondent upon registration (to deliver incentive, verify accuracy, and remove duplication), Resonate NEVER receives this PII – all respondents are identified to Resonate by an alphanumeric panelist key and Resonate has no access to connect that key with any PII. The vendor, who can associate the key to PII, has no access to any of the Resonate survey data. Therefore, no party can ever make a connection between survey response and PII.
Resonate recognizes that, with the power and strength of our dataset, privacy and consumer choice are critical. In addition to never linking survey responses or cookies with PII, we also provide consumers with the ability to opt-out of Resonate targeting, as well as to understand how Resonate uses their data. Through the use of the AdChoices icon in our targeted media, Resonate informs consumers that they are part of a targeted dataset and provides the ability to opt-out. Consumers may also opt-out here:
In the course of our survey data collection process, we may collect responses to questions that are considered sensitive, such as personal relationships, income, etc. We ask these questions in a thoughtful, non-biasing manner, demonstrating respect and thereby incurring low levels of survey abandonment at these junctures. As such, it is important that we protect the identities of our respondents. By not receiving any personally identifiable information on our respondents, the sensitive data remains anonymous. When we build models around this data and extrapolate to our full cookie pool, the data continues to be anonymous, with no links between our cookies and PII. Resonate data is not subject to the electronic data restrictions of HIPAA, due to the lack of personal identifiers within the datasets.