Using Appended 3rd Party Data

Use the appended 3rd party data in our platform in the following ways.  

Create 

The 3rd party data appended to survey panelists can be used in the Segmentation Center when creating an audience and can be combined with Resonate Elements.

Analyze

An audience built with Appended 3rd party data can be analyzed via all the visualizations and reports available in the Analyze Tab.

You can also use 3rd party data as an insight if the audience contains Resonate Elements. Any audiences that contain other data types that are not Resonate Elements (such as a tag or onboarded data) can not be analyzed with 3rd party data – this is because we do not model 3rd party data.

Activate

You cannot activate an audience that contains a 3^rd party data attribute.