Marrying Survey Research & Big Data Targeting

Massive Scale Surveys

In order to understand motivations at census scale, we conduct far more surveys than any other consumer research platform - we maintain 200,000 active survey responses in our platform over a two year period. Responses are pre-matched to observed individual content histories. We collect a representative sample from leading online panels.

Target & Optimize

In order to target and optimize media, we train predictive models on our primary research, and project our insights to the online population through the individual content feed. The resulting pool of 600 million devices is then available for analysis or delivery on video, display, social, or mobile media.

Big Data Content Feed

Resonate collects page-level content viewing data for over 15 billion events a day across millions of domains.  We run that data through proprietary natural language processing algorithms to understand the topic-interest graph of each person, in order to associate that behavior with their underlying values and motivations.