Wave 15 of our Recent Events Flash Study continues to track sentiment around covid-19 vaccine distribution. As of publishing, the CDC had just announced that vaccinated Americans can safely participate in indoor and outdoor activities — without a mask.
How will that impact consumers who were already indicating they are less likely to put travel on hold because of the coronavirus pandemic? Will it put consumers more or less at ease, particularly those who now say they do not need precautions in place to return to in-person shopping? Is this a shifting tide in the return to human-to-human connection?
Wave 15 of our Recent Events Flash Study was in field from April 12 - May 5, 2021 and had 5,206 respondents.
The below PDF contains all the questions asked in Wave 15, as well as a wave-over-wave comparison between those questions asked in Wave 1-15.