Wave 2101 of our United States Consumer Study is now available in the platform. Wave 2101 was in field February 8, 2021 to March 10, 2021.
This wave includes updates to our core attributes and focuses on Financial Services and Insurance.
With this release, you can take advantage of the full capabilities of the Coronavirus and Recent Events Data from Flash Waves 1-13 being available in the NCS. This means you can view these insights against your audiences and digital footprint, in addition to being able to use these attributes to build audiences and activate at scale.
As always, please note that models to show insights against Tag audiences take a day or two to populate after the release, so you may not see insights for these newly asked attributes against your Tag audiences right away.
Keep in mind that audience metrics may fluctuate as a result of the release.
What's New with 2101
Coronavirus
- General
- Vaccine
- Anticipate Vaccine Availability In
- April to June, 2021
- January to March, 2021
- July to September, 2021
- October, 2021 or Later
- Anticipate Vaccine Availability In
- Vaccine
Demographics
- Employment
- 2020 Sources of Income
- Freelance Work (e.g., A "Gig Economy" Job)
- Interest or Dividends from Investments
- None of the Above
- Other
- Salary, Bonuses, or Commissions from an Employer
- Self-employment (e.g., Independent Contractor)
- Small Business That You Own (e.g., Llc)
- 2020 Sources of Income
- Identity
- Number of People in Household
- 1
- 2
- 3
- 4
- Number of People in Household
Financial Services & Insurance
- Banking
- Home Loans
- First Time Home Buyer
- Yes
- No
- First Time Home Buyer
- Usage
- Likelihood of Switching to a New Bank
- Completely likely
- Moderately likely
- Not at all likely
- Slightly likely
- Very likely
- Likelihood to Sign-up for Online/Mobile Banking
- Likely
- Neither Likely nor Unlikely
- Somewhat Likely
- Somewhat Unlikely
- Unlikely
- Likely to Switch To
- Bank of America
- Capital One
- Chase
- Chime
- Citi
- PNC
- Some other bank
- TD Bank
- US Bank
- Wells Fargo
- Likelihood of Switching to a New Bank
- Home Loans
- Credit Cards
- Primary Card
- Likelihood to Use Buy Now, Pay Later Service
- Completely likely
- Moderately likely
- Not at all likely
- Slightly likely
- Very likely
- Primary Card Network
- American Express
- Discover
- Mastercard
- Other
- Visa
- Primary Credit Card Issued By
- American Express
- Bank of America
- Barclays
- Capital One
- Chase
- Citibank
- Discover
- Other
- Synchrony Financial
- US Bank
- USAA
- Wells Fargo
- Likelihood to Use Buy Now, Pay Later Service
- Usage
- Applied for a New Credit Card (Last 3 Months)
- No
- Yes
- Have Credit Card Issued By
- American Express
- Bank of America
- Barclays
- Capital One
- Chase
- Citibank
- Discover
- Other
- Synchrony Financial
- US Bank
- USAA
- Wells Fargo
- Sources of Information for New Credit Card
- Credit Karma
- Nerdwallet
- Other
- Website of the Bank Offering the Credit Card
- Website of the Company Offering the Credit Card
- Applied for a New Credit Card (Last 3 Months)
- Financial Behavior
- Online Payment Services
- Payment Service Used (past 3 Months)
- Apple Pay
- Bank's Peer to Peer Service
- Google Pay
- Google Wallet
- Other
- Paypal
- Square
- Venmo
- Zelle
- Payment Service Used (past 3 Months)
- Payment Method Usage
- Most Used Payment Method
- Cash
- Credit Card
- Debit Card
- Online/ Mobile payment apps (e.g., Venmo, Cash app, Zelle) / Mobile wallet apps (e.g., Apple Pay, Google Pay)
- Most Used Payment Method
- Online Payment Services
- Financial Services & Product Attributes
- Factors When Selecting a Auto Insurance Company
- Cost-effective/A Good Value
- Dependable
- Discounts Available
- Easy to Use
- Familiar
- Financial Stability of the Company
- High Quality
- Innovative
- Local Agent(S) Available for In-person Service
- Popular
- Practical/Basic
- Reputation of the Company
- Safe
- Time-saving
- Trustworthiness
- Factors When Selecting a Financial Product Company
- Cost-effective/A Good Value
- Dependability
- Easy to Use
- Familiarity
- Financial Stability of the Company
- High Quality
- Innovativeness
- Local Office for In-person Service
- Other
- Popularity
- Practicality/ Basic
- Reputation of the Company
- Safety
- Time-saving
- Trustworthiness
- Uniqueness
- Factors When Selecting a Property Insurance Company
- Cost-effective/A Good Value
- Dependable
- Discounts Available
- Easy to Use
- Familiar
- Financial Stability of the Company
- High Quality
- Innovative
- Local Agent(S) Available for In-person Service
- Other
- Popular
- Practical/Basic
- Reputation of the Company
- Safe
- Time-saving
- Trustworthiness
- Unique
- Factors When Selecting a Auto Insurance Company
- Primary Card
- Insurance
- Auto
- Account Length with Current Auto Insurance Provider
- 1 to Less than 5 Years
- 10 to Less than 20 Years
- 20 Years or More
- 5 to Less than 10 Years
- Less than 1 Year
- Selection Considerations: Auto Insurance
- Includes rental car insurance
- Usage-based insurance (e.g., Progressive Snapshot, GEICO DriveEasy, Nationwide SmartRide)
- Account Length with Current Auto Insurance Provider
- Life
- Life Insurance Current Provider
- American Family
- Reasons Have Life Insurance
- Pay off Mortgage
- Reasons No Life Insurance
- Don't Qualify
- Life Insurance Current Provider
- Property
- Account Length with Current Property Insurance
- 1 to Less than 5 Years
- 10 to Less than 20 Years
- 20 Years or More
- 5 to Less than 10 Years
- Less than 1 Year
- Account Length with Current Property Insurance
- Auto
- Investments
- Account Characteristics
- Current Firm
- Wells Fargo Advisors
- Current Firm
- Advisor Selection Considerations
- Considerations When Choosing an Advisory Firm
- Convenience
- Customer Service
- Fees and Costs
- Investments Available to Buy/Sell
- Large National Company
- Online Investment Tools
- Other
- Past Performance
- Personal 'chemistry' with an Advisor
- Recommendation from a Family Member, Friend, or Colleague
- Small Local Company
- Tailored Services Based on My Own Individual Needs and Preferences
- Trustworthiness
- Work with an Advisory Firm
- No, but Plan to (next 3 or 6 Months)
- No, Don't Plan to Use an Advisory Firm
- Yes, Currently Working with an Advisory Firm
- Considerations When Choosing an Advisory Firm
- Investment Profile
- Financial Instruments Invested In
- Alternative Investments (e.g., Hedge Funds, Commodities, Tangible Assets)
- Bonds
- ETF's (Exchange Traded Funds)
- Individual Stocks (I.E., Not a Stock Fund)
- Mutual Funds
- Other
- Frequency of Changing Investments
- Few Times a Week
- Once a Month
- Once a Quarter
- Once a Year or Less Frequently
- Twice a Month
- Twice a Year
- Frequency of Researching Investments
- Often
- Rarely or Never
- Sometimes
- Very Often
- Primary Investment Firm
- Charles Schwab
- Edward Jones
- Fidelity
- Merrill Lynch
- Other
- TD Ameritrade
- Vanguard
- Would Not Consider Switching
- Financial Instruments Invested In
- Non-retirement Investments
- Total Investable Assets
- $1 Million or More
- $100,000 to $249,999
- $25,000 to $49,999
- $250,000 to $499,999
- $50,000 to $99,999
- $500,000 to $749,999
- $750,000 to $999,999
- Less than $25,000
- Prefer not to answer
- Total Investable Assets
- Retirement Accounts
- Funding in Employer-sponsored Retirement Accounts
- $100,000 to $249,999
- $25,000 to $49,999
- $250,000 to $499,999
- $50,000 to $99,999
- $500,000 to $749,999
- $750,000 or More
- Less than $25,000
- Prefer not to answer
- Funding in Non-employer Sponsored Retirement Accounts
- $1 Million or More
- $100,000 to $249,999
- $25,000 to $49,999
- $250,000 to $499,999
- $50,000 to $99,999
- $500,000 to $749,999
- $750,000 to $999,999
- Less than $25,000
- Prefer not to answer
- Funding in Employer-sponsored Retirement Accounts
- Account Characteristics
Media
- Touchpoints
- Out of Home Advertising
- Action after Seeing Outdoor Advertisement
- Asked Family, Friends, or Colleagues for Their Opinions about the Advertiser
- Mentioned the Advertisement to Someone
- None of the Above
- Purchased Something from the Advertiser
- Took a Photo of the Advertisement and Shared It Online
- Viewed Information about the Advertiser on Social Media (e.g., Twitter, Facebook)
- Viewed the Website of the Advertiser
- Outdoor Advertising Seen (Last 30 Days)
- Digital Displays on Walls (e.g., In a Bus/Subway Station, Shopping Mall, Airport, Stadium), with Changing Images
- Digital Roadside Billboards, with Changing Images
- Displays on the Inside of the Vehicle (e.g., Buses, Taxicabs, Trains)
- Displays on the Outside of a Vehicle (e.g., Buses, Taxicabs, Trains)
- Non-digital Displays on Walls (e.g., In a Bus/Subway Station, Shopping Mall, Airport, Stadium), with an Unchanging Image
- Non-digital Roadside Billboards, with an Unchanging Image
- None of the Above
- Action after Seeing Outdoor Advertisement
- Out of Home Advertising
Politics & Advocacy
- News & Current Events
- Politicians
- Lindsey Graham
- Don't Know Who This Is
- Oppose
- Persuadable
- Support
- President Joe Biden
- Oppose
- Persuadable
- Support
- Rand Paul
- Don't Know Who This Is
- Oppose
- Persuadable
- Support
- Ted Cruz
- Don't Know Who This Is
- Oppose
- Persuadable
- Support
- The Presidential Administration
- Don't Know Who This Is
- Oppose
- Persuadable
- Support
- Lindsey Graham
- Politicians
Deprecations
There are no attributes being deprecated with 2101.
Inactivations
The following attributes are being inactivated with 2101. You will need to update audiences with these attributes to analyze or activate the audience.
Alcohol, Tobacco, & Marijuana
- Alcohol
- Consumption
- Brand of Tequila Consumed in Last 3 Months
- Avion
- Cazadores
- Espolon
- Herradura
- Milagro
- Tres Agaves
- Tres Genercaiones
- Brand of Tequila Consumed in Last 30 Days
- Avion
- Cazadores
- Espolon
- Herradura
- Milagro
- Tres Agaves
- Tres Genercaiones
- Brand of Tequila Consumed in Last 3 Months
- Consumption
Apparel
- All Apparel Brands/Stores
- Armani Junior
- Lolly Wolly Doodle
- Athletic Apparel
- Ogio
- Online - Ogio
- Have Not Shopped in the Last 6 Months
- Online - Ogio
- Ogio
- More Apparel
- Men's/Boys' Purchases
- Men's
- Leather
- Men's
- Unisex Apparel Purchases
- Non-gender Specific
- Business/Business Casual
- Swimwear
- Non-gender Specific
- Women's/Girls' Purchases
- Women's
- Maternity
- Women's
- Men's/Boys' Purchases
- Values & Purchase Drivers
- Apparel Values & Purchase Drivers
- Apparel: Personal Values
- Achievement
- Authority
- Caring
- Conformity
- Creativity
- Dependability
- Duty
- Equality
- Humility
- Independence
- Influence
- Nature
- Pleasure
- Reputation
- Safety
- Security
- Stimulation
- Tolerance
- Tradition
- Apparel: Personal Values
- Apparel Values & Purchase Drivers
Automotive
- Current Auto
- Used Car Purchase Location
- No Used Car
- Used Car Purchase Location
- Next Auto
- Cabriolet
- Fiat
- Porsche
- Volkswagen
- Coupe
- Acura
- Audi
- BMW
- Buick
- Cadillac
- Chevrolet
- Ford
- Honda
- Hyundai
- Infiniti
- Lexus
- Mercedes
- Nissan
- Porsche
- Toyota
- Volkswagen
- Hatch-back 3-Door
- Fiat
- Hatch-back 5-Door
- Fiat
- Infiniti
- MINI
- Mitsubishi
- Porsche
- Minivan
- Mitsubishi
- Volkswagen
- Pickup - Double Cab
- Fiat
- Mazda
- Mercedes-Benz
- Pickup - Extra Cab
- Fiat
- Mazda
- Pick-up Single Cab
- Fiat
- Roadster
- Mazda
- Nissan
- Sedan
- Acura
- Audi
- BMW
- Buick
- Cadillac
- Chevrolet
- Chrysler
- Dodge
- Fiat
- Ford
- Honda
- Hyundai
- Infiniti
- Kia
- Lexus
- Mazda
- Mercedes
- Mitsubishi
- Nissan
- Subaru
- Tesla
- Toyota
- Volkswagen
- Volvo
- SUV - 5-Door
- Fiat
- MINI
- Porsche
- Wagon
- Acura
- Audi
- Fiat
- Mazda
- MINI
- Mitsubishi
- Porsche
- Cabriolet
- Parts & Service
- Where Buy Parts & Tools
- Jet
- Why Local Garage for Service
- None of the Above
- Where Buy Parts & Tools
- Values & Purchase Drivers
- Autos: Personal Values
- Achievement
- Authority
- Caring
- Conformity
- Creativity
- Dependability
- Duty
- Equality
- Humility
- Independence
- Influence
- Nature
- Pleasure
- Reputation
- Safety
- Security
- Stimulation
- Tolerance
- Tradition
- Influential Factors When Purchasing Auto
- Acceptance and Understanding of Those Who Are Different
- Acquiring Wealth and Influence
- Avoiding Upsetting or Harming Other People
- Being a Reliable and Trustworthy Family Member and Friend
- Being Humble
- Being in Charge and Direct People
- Caring for Nature
- Enjoying Life's Pleasures
- Having a Life Full of Excitement, Novelties, and Challenges
- Having the Opportunity to Show One's Abilities and Be Admired for What One Does
- Helping and Caring for the Well-being of Family and Friends
- Maintaining a Good Public Image
- Maintaining and Preserving Cultural, Family or Religious Traditions
- Obeying the Laws and Fulfilling Obligations
- Safety in Ones Community and Nation
- Safety in Oneself and Family
- That Every Person in the World Is Treated Equally
- The Freedom to Determine One's Own Actions
- The Freedom to Think up New Ideas, Be Creative and Develop New Skills
- Autos: Personal Values
Coronavirus
- General
- Timelines for Things to Return to Normal
- Dine-In at Restaurants will Return to Normal in
- Fall, 2020
- Sometimes in 2021 (or later)
- Summer, 2020
- Winter, 2020
- Dine-In at Restaurants will Return to Normal in
- Vaccine
- Anticipate Vaccine for Public By
- April to June, 2021
- January to March, 2021
- July to September, 2021
- October to December, 2020
- October, 2021 or Later
- Anticipate Vaccine for Public By
- Timelines for Things to Return to Normal
Demographics
- Lifestyle
- Hobbies & Habits
- Membership Clubs
- Flowers/Plants
- Membership Clubs
- Hobbies & Habits
Financial Services & Insurance
- Banking
- Home Loans
- Home Loan Lender Type
- Bank
- Credit Union
- Developer
- Finance Company
- Government
- Hard Money Lender
- Individual
- Insurance Company
- Mortgage Banker
- Mortgage Company
- Other
- Proxy
- Savings and Loan
- Timeshare
- Home Loan Lender Type
- Likelihood to Switch By Brand
- Ally
- Likely
- Not Sure
- Unlikely
- Associated Bank
- Likely
- Not Sure
- Unlikely
- Bank of America
- Likely
- Not Sure
- Unlikely
- BB&T (Now Truist)
- Likely
- Not Sure
- Unlikely
- BBVA Compass
- Likely
- Not Sure
- Unlikely
- BMO Harris
- Likely
- Not Sure
- Unlikely
- Capital One
- Likely
- Not Sure
- Unlikely
- Charles Schwab
- Likely
- Not Sure
- Unlikely
- Chase
- Likely
- Not Sure
- Unlikely
- Citi
- Likely
- Not Sure
- Unlikely
- Fifth Third
- Likely
- Not Sure
- Unlikely
- Frost Bank
- Likely
- Not Sure
- Unlikely
- MB Financial
- Likely
- Not Sure
- Unlikely
- Navy Federal Credit Union
- Likely
- Not Sure
- Unlikely
- Northern Trust
- Likely
- Not Sure
- Unlikely
- PNC
- Likely
- Not Sure
- Unlikely
- Regions
- Likely
- Not Sure
- Unlikely
- SunTrust (now Truist)
- Likely
- Not Sure
- Unlikely
- TCF
- Likely
- Not Sure
- Unlikely
- TD Bank
- Likely
- Not Sure
- Unlikely
- US Bank
- Likely
- Not Sure
- Unlikely
- USAA
- Likely
- Not Sure
- Unlikely
- Wells Fargo
- Likely
- Not Sure
- Unlikely
- Wintrust
- Likely
- Not Sure
- Unlikely
- Ally
- Primary Bank
- Current Primary Bank
- Ally
- BB&T (now Truist)
- BBVA Compass
- BMO Harris
- Navy Federal Credit Union
- Regions
- SunTrust (now Truist)
- TCF
- USAA
- Primary Bank Products
- ATM-only Card
- Current Primary Bank
- Secondary Bank
- Current Secondary Bank
- BB&T (Now Truist)
- SunTrust (Now Truist)
- Secondary Bank Products
- ATM-only Card
- Current Secondary Bank
- Usage
- Brand Awareness
- Ally
- Associated Bank
- Bank of America
- BB&T (now Truist)
- BBVA Compass
- BMO Harris
- Capital One
- Charles Schwab
- Chase
- Citi
- Fifth Third
- Frost Bank
- MB Financial
- Navy Federal Credit Union
- None of the Above
- Northern Trust
- PNC
- Regions
- SunTrust (now Truist)
- TCF Bank
- TD Bank
- US Bank
- USAA
- Wells Fargo
- Wintrust
- Brand Awareness
- Primary Card
- Cash-back Card Type
- Linked To College/Education Savings Account
- Linked to Savings/Investment Account
- No Primary Cash-back Card
- Other
- Particular Gas Discount Card
- Particular Retail/Grocery Chain Discount Card
- Company
- American Express
- Apple Card
- Discover
- Mastercard
- Other
- Visa
- Credit Card Provider
- Bank (Mastercard, VISA)
- Gas/Dep't/Retail Store
- Premium (Gold/Platinum)
- Travel & Entertainment
- Unknown
- Upscale Dep't Store
- Cash-back Card Type
- Frequency
- Payday Loan Service
- Never
- Often
- Rarely
- Sometimes
- Very Often
- Payday Loan Service
- Online Payment Services
- Apple Pay
- Likely to Use in Future
- Unaware Of
- Unlikely to Use
- Use Regularly
- Used Previously, Not Now
- Bank's Peer to Peer Service
- Likely to Use in Future
- Unaware Of
- Unlikely to Use
- Use Regularly
- Used Previously, Not Now
- Dwolla
- Likely to Use in Future
- Unaware Of
- Unlikely to Use
- Use Regularly
- Used Previously, Not Now
- Google Pay
- Likely to Use in Future
- Unaware Of
- Unlikely to Use
- Use Regularly
- Used Previously, Not Now
- Google Wallet
- Likely to Use in Future
- Unaware Of
- Unlikely to Use
- Use Regularly
- Used Previously, Not Now
- PayPal
- Likely to Use in Future
- Unaware Of
- Unlikely to Use
- Use Regularly
- Used Previously, Not Now
- Popmoney
- Likely to Use in Future
- Unaware Of
- Unlikely to Use
- Use Regularly
- Used Previously, Not Now
- Square
- Likely to Use in Future
- Unaware Of
- Unlikely to Use
- Use Regularly
- Used Previously, Not Now
- Venmo
- Likely to Use in Future
- Unaware Of
- Unlikely to Use
- Use Regularly
- Used Previously, Not Now
- Zelle
- Likely to Use in Future
- Unaware Of
- Unlikely to Use
- Use Regularly
- Used Previously, Not Now
- Apple Pay
- Payment Method Usage
- Most Used Payment Method
- Check
- Online Payment Apps
- Most Used Payment Method
- Home Loans
- Insurance
- Account Length
- Allstate - Auto Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Allstate - Property Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- American Family - Auto Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- American Family - Property Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- esurance - Auto Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- esurance - Property Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Farmers - Auto Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Farmers - Property Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Fireman's Fund - Auto Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Fireman's Fund - Property Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Geico - Auto Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Geico - Property Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Liberty Mutual - Auto Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Liberty Mutual - Property Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Mercury - Auto Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Mercury - Property Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Metlife - Auto Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Metlife - Property Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Nationwide - Auto Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Nationwide - Property Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Progressive - Auto Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Progressive - Property Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- State Farm - Auto Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- State Farm - Property Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- The General - Auto Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Travelers - Auto Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Travelers - Property Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- USAA - Auto Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- USAA - Property Insurance Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Allstate - Auto Insurance Length
- Life
- Life Insurance Current Provider
- Genworth Financial
- Great-West Life Assurance Co.
- Nationwide
- PrimeWorth Mutual Life
- Sammons Financial Group
- Life Insurance Current Provider
- Property
- Current Provider
- AARP
- Allianz
- esurance
- Fireman's Fund
- GEICO
- Mercury
- Current Provider
- Account Length
- Investments
- Account Characteristics
- Investment Switch
- Charles Schwab
- E*Trade
- Edward Jones
- Fidelity
- Merrill Lynch
- Morgan Stanley
- Other
- Rowe Price
- TD Ameritrade
- Vanguard
- Investment Switch
- Account Length
- Ameriprise - Account Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Blackrock - Account Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Charles Schwab - Account Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- E*Trade - Account Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Edward Jones - Account Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Fidelity - Account Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Merrill Lynch - Account Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Morgan Stanley - Account Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Principal Financial Group - Account Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Raymond James - Account Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- T. Rowe Price - Account Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- TD Ameritrade - Account Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- UBS - Account Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Vanguard - Account Length
- <1 Year
- 1-5 Years
- 10-20 Years
- 20+ Years
- 5-10 Years
- Ameriprise - Account Length
- Advisor Selection Considerations
- Broad Range of Investment Options
- Important
- Not Important
- Not Sure
- Communicates Clearly
- Important
- Not Important
- Not Sure
- Comprehensive Stock Trading Tools
- Important
- Not Important
- Not Sure
- Excellent Customer Service
- Important
- Not Important
- Not Sure
- Generates Higher Returns
- Important
- Not Important
- Not Sure
- Helpful Online Tools
- Important
- Not Important
- Not Sure
- Highly Personalized Service
- Important
- Not Important
- Not Sure
- Independent Local Business
- Important
- Not Important
- Not Sure
- Low Expense Ratio on Mutual Funds/ETFs
- Important
- Not Important
- Not Sure
- Low Fees on Stock Trades
- Important
- Not Important
- Not Sure
- Provides Objective Advice
- Important
- Not Important
- Not Sure
- Understands Needs/Risk Tolerance
- Important
- Not Important
- Not Sure
- Broad Range of Investment Options
- Brokerage Account for Trading Stocks
- Trade Frequency
- 1 to 36 Times Per Year
- 121 to 250 Times Pear Year
- 251 to 500 Times Per Year
- 37 to 72 Times Per Year
- 500+ Times Per Year
- 73 to 120 Times Per Year
- No Transaction in Past Year
- Trade Frequency
- Non-retirement Investment Account
- Non-retirement Investment Amount
- $1 million to $1.99 million
- $100,000 to $499,999
- $2 million to $2.99 million
- $25,000 to $49,999
- $3 million to $4.99 million
- $5 million or more
- $50,000 to $99,999
- $500,000 to $749,999
- $750,000 to $999,999
- Less than $25,000
- Non-retirement Investment Amount - Alternative Scale
- 0
- $1 million - $3 million
- $100K - $250K
- $10K - $50K
- $250K -$500K
- $3 million +
- $500K - $1 million
- $50K - $100K
- Less than $10K
- Prefer Not to Answer
- Non-retirement Investment Amount
- Portfolio Percentages
- Bonds
- 0
- 1-25%
- 26-50%
- 51-75%
- 76-100%
- Exchange-traded Funds (ETFs)
- 0
- 1-25%
- 26-50%
- 51-75%
- 76-100%
- Individual Stocks
- 0
- 1-25%
- 26-50%
- 51-75%
- 76-100%
- Mutual Funds
- 0
- 1-25%
- 26-50%
- 51-75%
- 76-100%
- Options
- 0
- 1-25%
- 26-50%
- 51-75%
- 76-100%
- Other Account Type
- 0
- 1-25%
- 26-50%
- 51-75%
- 76-100%
- Bonds
- Retirement Accounts
- Employer-Sponsored Retirement Amount
- 0
- $1 million - $3 million
- $100K - $250K
- $10K - $50K
- $250K -$500K
- $3 million +
- $500K - $1 million
- $50K - $100K
- Less than $10K
- Prefer Not to Answer
- Non-Employer Sponsored Retirement Amount
- 0
- $1 million - $3 million
- $100K - $250K
- $10K - $50K
- $250K -$500K
- $3 million +
- $500K - $1 million
- $50K - $100K
- Less than $10K
- Prefer Not to Answer
- Employer-Sponsored Retirement Amount
- Account Characteristics
- Values & Purchase Drivers
- Personal Values
- Auto Insurance: Personal Values
- Achievement
- Authority
- Caring
- Conformity
- Creativity
- Dependability
- Duty
- Equality
- Humility
- Independence
- Influence
- Nature
- Pleasure
- Reputation
- Safety
- Security
- Stimulation
- Tolerance
- Tradition
- Financial Services: Personal Values
- Achievement
- Authority
- Caring
- Conformity
- Creativity
- Dependability
- Duty
- Equality
- Humility
- Independence
- Influence
- Nature
- Pleasure
- Reputation
- Safety
- Security
- Stimulation
- Tolerance
- Tradition
- Property Insurance: Personal Values
- Achievement
- Authority
- Caring
- Conformity
- Creativity
- Dependability
- Duty
- Equality
- Humility
- Independence
- Influence
- Nature
- Pleasure
- Reputation
- Safety
- Security
- Stimulation
- Tolerance
- Tradition
- Auto Insurance: Personal Values
- Product Attributes
- Auto Insurance Companies
- Cost-effective
- Dependable
- Easy to Use
- Familiar
- Family-friendly
- High Quality
- Innovative
- Luxurious
- None of the Above
- Popular
- Practical/Basic
- Rewarding
- Safe
- Time-saving
- Trustworthy
- Unique
- Financial Services
- Cost-effective
- Dependable
- Easy to Use
- Familiar
- Family-friendly
- High Quality
- Innovative
- Luxurious
- None of the Above
- Popular
- Practical/Basic
- Rewarding
- Safe
- Time-saving
- Trustworthy
- Unique
- Property Insurance Companies
- Cost-effective
- Dependable
- Easy to Use
- Familiar
- Family-friendly
- High Quality
- Innovative
- Luxurious
- None of the Above
- Popular
- Practical/Basic
- Rewarding
- Safe
- Time-saving
- Trustworthy
- Unique
- Auto Insurance Companies
- Personal Values
Food & Non-Alcoholic Beverages
- Food
- Frozen Food
- Frozen Food - Features
- Brand
- Convenience
- Flavor
- Healthiness
- Natural / Organic Ingredients
- Nutrition
- Other
- Personal Affinity
- Price
- Size
- Texture
- Time to Prepare
- Frozen Food - Features
- Product Attributes
- Product Attributes: Non-Processed Foods
- Luxurious
- Product Attributes: Non-Processed Foods
- Snacks
- Snack Selection Features
- Brand
- Flavor
- Healthiness
- Natural / Organic Ingredients
- Nutrition
- Other
- Price
- Size
- Texture
- Snack Selection Features
- Frozen Food
Health & Pharma
- Condition Management
- Cardiac & Metabolic
- AFib/Stroke (Past Year)
- Untreated/Unknown: Caregiver
- Deep Vein Thrombosis/Blood Clot
- Untreated/Unknown: Caregiver
- Hyperthyroidism
- Untreated/Unknown: Caregiver
- OTC: Caregiver
- AFib/Stroke (Past Year)
- Eye & Skin
- Hidradenitis Suppurativa
- OTC: Caregiver
- OTC: Self
- Other/Lifestyle: Caregiver
- Other/Lifestyle: Self
- Rx: Caregiver
- Rx: Self
- Untreated/Unknown: Caregiver
- Untreated/Unknown: Self
- Psoriasis
- Untreated/Unknown: Caregiver
- Hidradenitis Suppurativa
- Gastroenterological
- Chronic Constipation
- Untreated/Unknown: Caregiver
- Crohn's Disease
- OTC: Caregiver
- Other/Lifestyle: Caregiver
- Untreated/Unknown: Caregiver
- Enzyme Insufficiency (EPI, Pancreatitis, CF)
- OTC: Caregiver
- Other/Lifestyle: Caregiver
- Other/Lifestyle: Self
- Rx: Caregiver
- Untreated/Unknown: Caregiver
- Chronic Constipation
- Other Conditions
- Hemophilia
- OTC: Caregiver
- Other/Lifestyle: Self
- Untreated/Unknown: Caregiver
- Untreated/Unknown: Self
- Immune Thrombocytopenia
- OTC: Caregiver
- OTC: Self
- Other/Lifestyle: Caregiver
- Other/Lifestyle: Self
- Rx: Caregiver
- Rx: Self
- Untreated/Unknown: Caregiver
- Untreated/Unknown: Self
- Multiple Sclerosis
- OTC: Caregiver
- Untreated/Unknown: Caregiver
- Hemophilia
- Pain
- Ankylosing Spondylitis
- OTC: Caregiver
- Other/Lifestyle: Caregiver
- Untreated/Unknown: Caregiver
- Chronic Pain
- Untreated/Unknown: Caregiver
- Psoriatic Arthritis
- Untreated/Unknown: Caregiver
- Ankylosing Spondylitis
- Sensitive Medical Conditions
- Advanced Melanoma
- Other/Lifestyle: Caregiver
- Alzheimer's Disease
- Other/Lifestyle: Self
- Carcinoid Syndrome
- OTC: Caregiver
- OTC: Self
- Other/Lifestyle: Caregiver
- Other/Lifestyle: Self
- Rx: Caregiver
- Rx: Self
- Untreated/Unknown: Caregiver
- Untreated/Unknown: Self
- HIV
- OTC: Caregiver
- OTC: Self
- Other/Lifestyle: Caregiver
- Other/Lifestyle: Self
- Untreated/Unknown: Caregiver
- Untreated/Unknown: Self
- Leukemia
- OTC: Caregiver
- OTC: Self
- Other/Lifestyle: Caregiver
- Advanced Melanoma
- Women's Health
- Fibrocystic Breast Changes
- Caregiver
- Fibrocystic Breast Changes
- Health Management
- LASIK
- Had LASIK
- Don't Know or Not Sure
- No
- Yes
- Likelihood for LASIK
- Completely Likely
- Don't Know
- Moderately likely
- Not at all likely
- Slightly likely
- Very likely
- Timeframe for LASIK
- <3 Months
- 1+ Year
- 4-6 Months
- 6-12 Months
- Don't Know or Not Sure
- Had LASIK
- LASIK
- Cardiac & Metabolic
Home & Family
- Appliances
- Past Purchases
- Appliance(s) Brand(s) Purchased (Last 6 Months)
- Bosch
- Don't Know
- Appliance(s) Brand(s) Purchased (Last 6 Months)
- Past Purchases
- Beauty & Personal Care
- Shopped at Sephora
- In-Store - Sephora
- Haven't Shopped In-store Last 6 Months
- In-store Last 3 Months
- In-store Last 6 Months
- Not in Area
- Online - Sephora
- Haven't Shopped Online Last 6 Months
- Online Last 3 Months
- Online Last 6 Months
- In-Store - Sephora
- Shopped at Sephora
- Home & Garden Purchases
- Furniture
- Portable
- Home Furnishings
- Fabric by the Yard
- Furniture
- Mattresses
- Next Mattress Purchase Location
- Unsure
- Top Mattress Considerations
- Adjustable Comfort Options
- Customer Service
- Mattress Durability
- Technology Availability
- Next Mattress Purchase Location
- Other Purchases
- Entertainment Purchases
- Books
- Parenting and Families
- Collectibles
- Toys
- DVDs/Videos
- Self Help
- Music
- Big Band/Swing
- Children's
- Nostalgia
- Sports & Leisure
- Body Shaping
- Books
- Entertainment Purchases
- Values & Purchase Drivers
- Product Attributes: Appliances
- Healthy
- Product Attributes: Appliances
Media
- Media Consumption
- Magazines
- Number of Magazines Read Regularly
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
- 13
- 14
- 15
- 16
- 17
- 18
- 19
- 20
- 21
- 23
- 30
- 33
- Number of Magazines Read Regularly
- Movies
- Reasons to NOT Go to Cinema
- Can View On Demand at Home Soon
- Decline in Theatre Experience
- High Ticket Prices
- None of the Above
- Nothing Want to See
- People on Phone During Movie
- Spend Money Elsewhere
- Watch on Own Schedule
- Reasons to NOT Go to Cinema
- Newspapers
- Number of Newspapers Read Regularly
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- Number of Newspapers Read Regularly
- Television Shows
- A&E TV Shows
- Born Behind Bars
- Born This Way
- Live PD
- Live PD Presents: PD Cam
- Nightwatch Nation
- Ozzy And Jack'S World Detour
- Raising Tourette's
- The First 48
- ABC TV Shows
- 20/20
- Bachelor In Paradise
- Castaways
- Celebrity Family Feud
- Family Feud
- Jeopardy
- Match Game
- Primetime: What Would You Do
- Quantico
- Speechless
- Take Two
- The $100,000 Pyramid
- The Gong Show
- The Proposal
- To Tell The Truth
- Adult Swim TV Shows
- The Venture Bros
- Amazon Prime TV Shows
- All Or Nothing
- Comicstaan
- Jack Ryan
- Ordeal By Innocence
- The Man In The High Castle
- The Stinky & Dirty Show
- Tumble Leaf
- AMC TV Shows
- Talking Dead
- Talking Dead: Fear Edition
- BET TV Shows
- Hit The Floor
- The Grand Hustle
- Bravo TV Shows
- Below Deck Mediterranean
- Million Dollar Listing: New York
- Shahs Of Sunset
- Southern Charm Savannah
- The Real Housewives (any)
- Watch What Happens: Live
- Cartoon Network TV Shows
- Ben 10
- Mega Man: Fully Charged
- Ninjago: Masters of Spinjitzu
- Unikitty!
- CBS All Access TV Shows
- One Dollar
- CBS TV Shows
- Big Brother
- Happy Together
- Murphy Brown
- Pink Collar Crimes
- Salvation
- TKO: Total Knock Out
- Wheel of Fortune
- Whistleblower
- CNBC TV Shows
- American Greed
- Deadly Rich
- Jay Leno's Garage
- The Profit
- CNN TV Shows
- THe 2000s
- The History of Comedy
- Comedy Central TV Shows
- Detroiters
- Jeff Ross Presents Roast Battle
- Kevin Hart Presents: The Next Level
- Ronny Chieng: International Student
- South Park
- The Jim Jefferies Show
- CW TV Shows
- Masters of Illusion
- The Originals
- Discovery Channel TV Shows
- Alaskan Bush People
- Cash Cab
- Cooper's Treasure
- Diesel Brothers
- Garage Rehab
- Hard To Kill
- Mad Dog Made
- Misfit Garage
- Naked & Afraid
- Treasure Quest: Snake Island
- Ultimate Ninja Challenge
- Disney Channel TV Shows
- Andi Mack
- Big City Greens
- Bizaardvark
- Bug Juice: My Adventures At Camp
- Bunk'd
- Elena of Avalor
- Rapunzel's Tangled Adventure
- Raven's Home
- Disney Junior TV Shows
- Fancy Nancy
- Mickey And The Roadster Racers
- Vampirina
- Disney XD TV Shows
- Beyblade: Burst
- Marvel's Spider-Man
- Mech-X4
- Pokemon The Series
- Yo-Kai Watch
- E! TV Shows
- Very Cavallari
- ESPN TV Shows
- Sunday Night Baseball
- Fox TV Shows
- Beat Shazam
- Gordon Ramsay's 24 Hours To Hell & Back
- Judge Judy
- Love Connection
- Rel
- Star
- The Four: Battle For Stardom
- Freeform TV Shows
- Alone Together
- FX TV Shows
- It's Always Sunny in Philadelphia
- HBO TV Shows
- Insecure
- Random Acts Of Flyness
- Sharp Objects
- The Shop
- Vice
- History Channel TV Shows
- American Pickers
- Ancient Aliens
- Blood Money
- Counting Cars
- In Search Of
- Mountain Men
- Six
- The Return Of Shelby The Swamp Man
- Hulu TV Shows
- Castle Rock
- Casual
- Harlots
- Lifetime TV Shows
- Bring It!
- Escaping Polygamy
- Live PD Presents: Women On Patrol
- Married At First Sight
- Seatbelt Psychic
- The Seven Year Switch
- YOU
- MTV TV Shows
- Catfish: The TV Show
- Catfish: Trolls
- Fear Factor
- Jersey Shore Family Vacation
- MTV Floribama Shore
- Nick Cannon Presents: Wild 'N Out
- Ridiculousness
- Teen Mom
- The Challenge
- Too Stupid To Die
- Nat Geo Wild TV Shows
- The Incredible Dr Pol
- NBC TV Shows
- I Feel Bad
- Making It
- Reverie
- Shades of Blue
- The Blacklist
- Trial & Error
- World Of Dance
- Netflix TV Shows
- 72 Dangerous Animals
- All About The Washingtons
- Ask The Storybots
- Big Mouth
- Dinotrux Supercharged
- Dreamworks Trolls: The Beat Goes On!
- Elite
- Explained
- Ghoul
- Insatiable
- La Casa De Las Flores
- Meteor Garden
- Sunshine
- Orange is the New Black
- Ozark
- Paradise PD
- Pinky Malinky
- Spirit Riding Free
- The Break With Michelle Wolf
- The Comedy Lineup
- The Innocents
- The Investigator: A British Crime Story
- Ultimate Beastmaster
- Voltron: Legendary Defender
- OWN TV Shows
- Iyanla: Fix My Life
- Love Is ___
- Mind Your Business With Mahisha
- The Haves And The Have Nots
- The Paynes
- Oxygen TV Shows
- Buried In The Backyard
- Cold Justice
- Deadly Power
- Dying To Belong
- Snapped
- The Disappearance Of Crystal Rogers
- Paramount TV Shows
- American Woman
- Bar Rescue
- Bellator Mma Live
- Rest In Power: The Trayvon Martin Story
- PBS TV Shows
- American Experience
- American Masters
- Antiques Roadshow
- Breaking Big
- Food Flirts
- Frontline
- Great Performances
- Independent Lens
- Live From Lincoln Center
- Nature
- No Passport Required
- Nova
- POV
- The Great British Baking Show
- The Outback
- The Tunnel
- Washington Week
- Wonders Of Mexico
- Showtime TV Shows
- Who is America
- Starz TV Shows
- America to Me
- SyFy TV Shows
- Face Off
- Van Helsing
- Wynonna Earp
- Z Nation
- Syndicated TV Shows
- Access Hollywood
- Access Hollywood Live
- America's Court With Judge Ross
- Comics Unleashed
- Couples Court With The Cutlers
- Crime Watch Daily
- Daily Blast Live
- Dailymailtv
- Dish Nation
- Divorce Court
- Oz
- Steve
- Entertainment Tonight
- Everyday Health
- Extra
- Funny You Should Ask
- Hollywood Today Live
- Hot Bench
- Inside Edition
- Jack Hanna's Into The Wild
- Judge Mathis
- Justice For All With Cristina Perez
- Justice With Judge Mablean
- Laughs
- Page Six TV
- Paternity Court With Lauren Lake
- Pickler & Ben
- Rachael Ray
- RightThisMinute
- Ron Hazelton'S Housecalls
- Steve
- The Doctors
- The Jerry Springer Show
- The List
- The People's Court
- The Real
- The Robert Irvine Show
- The Steve Wilkos Show
- The TD Jakes Show
- The Wendy Williams Show
- TMZ
- TMZ Live
- Top 30
- Who Wants To Be A Millionaire
- TBS TV Shows
- Eleague
- Wrecked
- TLC TV Shows
- 90 Day Fiance: Before The 90 Days
- Pimple Popper
- Four Weddings
- Jill & Jessa: Counting On
- My 600 Lb Life
- Outdaughtered
- Rattled
- Say Yes To The Dress: Atlanta
- Unexpected
- TNT TV Shows
- The Last Ship
- TruTV TV Shows
- Bobcat Goldthwait's Misfits & Monsters
- Hack My Life
- Late Night Snack
- Paid Off With Michael Torpey
- USA TV Shows
- Chrisley Knows Best
- Miz & Mrs
- Shooter
- The Purge
- WWE Raw
- WWE Smackdown
- VH1 TV Shows
- Basketball Wives
- Black Ink Crew: Chicago
- Love & Hip Hop: Hollywood
- Martha & Snoop's Potluck Dinner Party
- A&E TV Shows
- Magazines
- Media Engagement
- Internet Video Engagement
- Heavy Engagement
- Light Engagement
- Medium Engagement
- Unengaged
- Radio Engagement
- Heavy Engagement
- Light Engagement
- Medium Engagement
- Unengaged
- Television Engagement
- Heavy Engagement
- Light Engagement
- Medium Engagement
- Unengaged
- Internet Video Engagement
- Social Media
- Membership & Activity
- Network Membership
- Swarm/Foursquare
- Time Spent Per Day
- Swarm/Foursquare
- 0-1/2 hour
- 1-2 hours
- 1/2 - 1 hour
- 2-5 hours
- 5+ hours
- Swarm/Foursquare
- Network Membership
- Membership & Activity
- Touchpoints
- Activities By Device
- Stream DirecTV Now
- Computer
- Other
- Smart Phone
- Smart Television
- Tablet device
- Television Using Game Console
- Television Using Set-Top Box
- Television Using Streaming Media Player
- Stream DirecTV Now
- Phone
- Primary Home Phone
- Cell Phone
- Landline
- None of the Above
- VoIP
- Primary Home Phone
- Services
- Bundle Subscriptions
- Don't Know
- No
- Yes
- Most Used Company
- AT&T
- Charter Communications
- Comcast XFINITY
- Cox Communications
- Don't Know
- Other
- Verizon
- Bundle Subscriptions
- TV
- Paid TV/Movie Subscriptions
- HBO
- Hbo Go
- HBO Now
- HBO
- Hbo Go
- HBO Now
- Service
- Antenna Only
- Cable/Fiber Optic
- Don't Have TV Service
- Satellite
- Paid TV/Movie Subscriptions
- Activities By Device
Politics & Advocacy
-
- Civic Expression
- Ideology
- Candidate Platform Support
- Bipartisanship / Cooperation in Gov't
- Crime / Law Enforcement
- Defense / Military
- Deficit/Budget
- Education Policy
- Entitlement Policy (Medicare/Medicaid, Social Security, etc)
- Environmental Policy
- Foreign Policy
- Government Spending
- Healthcare Policy
- Homeland Security
- Immigration Policy
- Job Creation
- Social Issues (abortion, gay marriage, etc)
- Tax Policy
- Social Pulse
- Current American Economy
- Neutral
- Poorly
- Well
- Current Family Economy
- Neutral
- Poorly
- Well
- Responsible for Current American Economy
- Federal Government Taxes / Spending
- Foreigners Coming into the Country
- Government Policies Like Tariffs
- Luck
- Other
- Policies of Foreign Nations
- State and Local Government Policies
- The American People
- The President
- Responsible for Current Family Economy
- Federal Government Taxes / Spending
- Foreigners Coming into the Country
- Government Policies Like Tariffs
- Luck
- Other
- Policies of Foreign Nations
- State and Local Government Policies
- The American People
- The President
- Current American Economy
- Candidate Platform Support
- Ideology
- Civic Expression
- Commerce & Health Issues & Policies
- Healthcare & Biotech
- Single-Payer Healthcare
- Agree
- Disagree
- Persuadable
- Single-Payer Healthcare
- Healthcare & Biotech
- Consumer Choice Issues & Policies
- Substances
- Legalizing Medical Marijuana
- Agree
- Disagree
- Persuadable
- Legalizing Medical Marijuana
- Substances
- Education Issues & Policies
- Higher Education
- College Education Has Positive Effect on Country
- Moderately Agree
- Moderately Disagree
- Neither Agree nor Disagree
- Slightly Agree
- Slightly Disagree
- Strongly Agree
- Strongly Disagree
- Concerns about Higher Education
- Black / Latino Sutdents Face Barriers
- Conservative Viewpoints Not Respected
- Cost of College Too High
- Low-Income Americans Can't Afford College
- Students Do Not Acquire Knowledge / Skills for Success
- Too Many People Told College Is Only Path
- How Higher Education Can Improve Society
- Connecting Education to Solving Real Problems
- Increasing Public Funding to Make Affordable
- Making Education Available to Inmates
- Preparing Americans for Technology-Driven Changes
- Supporting Black / Hispanic Students
- Reason for Higher Education
- Connections Needed in Life
- Discover Careers to Pursue
- Diversity of People and Ideas
- Make Country More Competitive
- Skills to Succeed at Work
- Think Critically and Solve Problems
- Value of Higher Education
- College Degrees are Bad Investment
- College Degrees Are Overrated
- College Degrees Create Opportunities
- College Degrees Needed to Not Be Left Behind
- Students Should Weigh Options Before Investing
- College Education Has Positive Effect on Country
- Higher Education
- Energy & Environment Issues
- Environment
- Climate Change Cause
- Human Activities
- Human Activities & Natural Changes
- Natural Changes in Environment
- Not Occurring at High Level
- Not Sure
- Climate Change Cause
- Environment
- L2 Voter File
- Voter State
- L2 Voter File State
- L2 Voter File Alabama
- L2 Voter File Alaska
- L2 Voter File Arizona
- L2 Voter File Arkansas
- L2 Voter File California
- L2 Voter File Colorado
- L2 Voter File Connecticut
- L2 Voter File Delaware
- L2 Voter File Florida
- L2 Voter File Georgia
- L2 Voter File Hawaii
- L2 Voter File Idaho
- L2 Voter File Illinois
- L2 Voter File Indiana
- L2 Voter File Iowa
- L2 Voter File Kansas
- L2 Voter File Kentucky
- L2 Voter File Louisiana
- L2 Voter File Maine
- L2 Voter File Maryland
- L2 Voter File Massachusetts
- L2 Voter File Michigan
- L2 Voter File Minnesota
- L2 Voter File Mississippi
- L2 Voter File Missouri
- L2 Voter File Montana
- L2 Voter File Nebraska
- L2 Voter File Nevada
- L2 Voter File New Hampshire
- L2 Voter File New Jersey
- L2 Voter File New Mexico
- L2 Voter File New York
- L2 Voter File North Carolina
- L2 Voter File North Dakota
- L2 Voter File Ohio
- L2 Voter File Oklahoma
- L2 Voter File Oregon
- L2 Voter File Pennsylvania
- L2 Voter File Rhode Island
- L2 Voter File South Carolina
- L2 Voter File South Dakota
- L2 Voter File Tennessee
- L2 Voter File Texas
- L2 Voter File Utah
- L2 Voter File Vermont
- L2 Voter File Virginia
- L2 Voter File Washington
- L2 Voter File West Virginia
- L2 Voter File Wisconsin
- L2 Voter File Wyoming
- L2 Voter File State
- Voter State
- Legal Issues & Policies
- Second Amendment
- Ban Assault-Styled Weapons
- Oppose
- Persuadable
- Support
- Ban Assault-Styled Weapons
- Second Amendment
- News & Current Events
- Remove Conderate Statues
- Don't Know
- No
- Yes - Remove More Statues
- Yes - Work Against Removing Statues
- Sexual Harassment
- Don't Know
- No
- Yes
- The Deep State
- Don't Know
- No
- Yes
- Vice President Mike Pence
- Don't Know Who This Is
- Oppose
- Persuadable
- Support
- Remove Conderate Statues
- Politicians
- Current Leader of Democratic Party
- Congresswoman Nancy Pelosi
- Former President Barack Obama
- Former Secretary Hillary Clinton
- Former Vice President Joe Biden
- No Current Leader
- Representative Beto O'Rourke
- Senator Bernie Sanders
- Senator Chuck Schumer
- Senator Cory Booker
- Senator Elizabeth Warren
- Senator Kamala Harris
- Some other politician
- Paul Ryan
- Oppose
- Persuadable
- Support
- Current Leader of Democratic Party
- Revenue & Spending Issues
- Discretionary
- Arts/Culture/History Funding
- Decrease
- Increase
- Maintain
- Expanding High Speed Internet
- Decrease
- Increase
- Maintain
- Foreign Aid/Relief Funding
- Decrease
- Increase
- Maintain
- Infrastructure Funding
- Decrease
- Increase
- Maintain
- Science/Health Funding
- Decrease
- Increase
- Maintain
- Arts/Culture/History Funding
- Income Taxes
- Jobs Growth due to Tax Reforms
- Agree
- Disagree
- Persuadable
- My Personal Taxes Will Be Reduced
- Agree
- Disagree
- Persuadable
- Taxes Fairer for Everyone
- Agree
- Disagree
- Persuadable
- Jobs Growth due to Tax Reforms
- Mandatory
- Extended Unemployment Funding
- Decrease
- Increase
- Maintain
- Medicaid
- Decrease
- Increase
- Maintain
- Medicare
- Decrease
- Increase
- Maintain
- SNAP/WIC/Housing Funding
- Decrease
- Increase
- Maintain
- Social Security
- Decrease
- Increase
- Maintain
- Extended Unemployment Funding
- Discretionary
- Security & Immigration Issues
- Defense
- High-tech Weapons Funding
- Decrease
- Increase
- Maintain
- Military Benefit Funding
- Decrease
- Increase
- Maintain
- Military Size/Base Funding
- Decrease
- Increase
- Maintain
- High-tech Weapons Funding
- Foreign Trade
- America Should be Self-Sufficient
- Agree
- Disagree
- Neutral
- Care about America's Trade Deals
- Greatly
- Moderately
- Not At All
- Small Amount
- Free Trade Agreements Help Us
- Agree
- Disagree
- Neutral
- Importance of Difference Between Imports and Exports
- Agree
- Disagree
- Neutral
- US Should Increase Tariffs
- Agree
- Disagree
- Neutral
- US Should Increase Tariffs Reciprocally
- Agree
- Disagree
- Neutral
- America Should be Self-Sufficient
- Immigration
- Citizens/Green Card Holders Sponsor Family
- Agree
- Disagree
- Neutral
- U.S. Needs More Immigrants
- No - Immigrants Pose Threat
- No - Immigrants Take Resources from Citizens
- No -- America is Full
- Unsure
- Yes - Immigrants Bring Diversity
- Yes - Immigrants Can Help Economy
- Yes - U.S. Built by Immigrants
- Undocumented Immigrants Caught at Border
- Allow Asylum
- Allow Immigrant in Country for Work
- Allow Pathway to Citizenship
- Don't Know / Not Sure
- Prosecute & Deport
- Release to Home Country
- Undocumented Immigrants Caught in U.S.
- Allow Children to Stay in U.S.
- Allow Pathway to Citizenship
- Allow Work But Not Citizenship
- Deport Even If No Crimes
- Deport If Committed Felonies
- Deport If Committed Misdemeanors
- Don't Know / Not Sure
- Citizens/Green Card Holders Sponsor Family
- National Security
- Concerned by Crime in Community
- Agree
- Disagree
- Neutral
- Concerned by Crime in Community
- Defense
- Social Issues & Policies
- Equality
- Promote Gender/Race Equality
- Does not reflect your viewpoints
- Reflects your viewpoint
- Unsure
- Promote Gender/Race Equality
- Equality
- Voting
- 2018 Elections
- Reason for Voting in 2018
- Always Do Civic Duty and Vote
- Concerns Regarding State Issues
- Give Democrats Control of House / Senate
- Improve Republican Representation in House / Senate
- Other
- Resist President's Agenda
- Support President's Agenda
- Reason for Voting in 2018
- 2018 Elections
Restaurants
- Values & Purchase Drivers
- Personal Values
- Restaurants: Personal Values
- Achievement
- Authority
- Caring
- Conformity
- Creativity
- Dependability
- Duty
- Equality
- Humility
- Independence
- Influence
- Nature
- Pleasure
- Reputation
- Safety
- Security
- Stimulation
- Tolerance
- Tradition
- Restaurants: Personal Values
- Personal Values
- Grocery Stores
- Online Groceries
- Reasons for Buying Alcohol Online
- None of the Above
- Reasons for Buying Household Supplies Online
- None of the Above
- Reasons for Buying Non-perishable Food Online
- None of the Above
- Reasons for Buying Perishable Food Online
- None of the Above
- Reasons for Buying Alcohol Online
- Online Groceries
Retail
- Past & Future Purchases
- Future Purchase Location
- Bed & Bath
- Hayneedle
- Houzz
- Jet
- Computer, Tablet, & Smartphone
- Jet
- Crafts & Party Supplies
- BJ's Wholesale Club
- Jet
- Electronics & Personal Audio Devices
- Jet
- Furniture - Bedroom
- Hayneedle
- Houzz
- Jet
- QVC
- Furniture - Dining Room
- BJ's Wholesale Club
- Hayneedle
- Houzz
- Joss & Main
- Furniture - Entertainment Room
- Amazon
- Hayneedle
- Houzz
- Pottery Barn
- Furniture - Home Office
- Amazon
- BJ's Wholesale Club
- Hayneedle
- Houzz
- Jet
- West Elm
- Furniture - Kitchen
- BJ's Wholesale Club
- Crate and Barrel
- Hayneedle
- Houzz
- JCPenney
- Joss & Main
- Overstock
- Pier 1
- Gaming Consoles
- Amazon
- Best Buy
- BJ's Wholesale Club
- Costco
- Direct from Manufacturer (Microsoft)
- ebay
- GameStop
- Jet
- Kohl's
- None of the Above
- Office Depot
- Sam's Club
- Staples
- Target
- Walmart
- Garden & Outdoor
- Hayneedle
- Houzz
- Jet
- Joss & Main
- Health & Beauty
- Jet
- Overstock
- Home Audio System
- BJ's Wholesale Club
- Jet
- Kohl's
- Office Depot
- Staples
- Home Improvement
- Hayneedle
- Houzz
- Jet
- Kid & Baby
- Hayneedle
- Jet
- Overstock
- Pier 1
- Kitchen & Appliance
- Hayneedle
- Jet
- Movies, Music, & Books
- Jet
- Overstock
- Sports & Fitness
- BJ's Wholesale Club
- Jet
- Nordstrom
- Overstock
- Televisions
- Jet
- Office Depot
- Toys & Games
- Jet
- Watches & Jewelry
- BJ's Wholesale Club
- Jet
- Joss & Main
- Wayfair
- Bed & Bath
- Future Purchases
- Future Purchase Category
- Digital Cameras
- Future Purchase Category
- Past Purchases
- Past Purchase Location
- Bed & Bath
- Hayneedle
- Houzz
- Jet
-
- Computer, Tablet, & Smartphone
- Jet
- Crafts & Party Supplies
- BJ's Wholesale Club
- Jet
- Electronics & Personal Audio Devices
- Jet
- Furniture - Bedroom
- Hayneedle
- Houzz
- Jet
- QVC
- Furniture - Dining Room
- BJ's Wholesale Club
- Hayneedle
- Houzz
- Joss & Main
- Furniture - Entertainment Room
- Amazon
- Hayneedle
- Houzz
- Pottery Barn
- Furniture - Home Office
- Amazon
- BJ's Wholesale Club
- Hayneedle
- Houzz
- Jet
- West Elm
- Furniture - Kitchen
- BJ's Wholesale Club
- Crate and Barrel
- Hayneedle
- Houzz
- JCPenney
- Joss & Main
- Overstock
- Pier 1
- Gaming Consoles
- Amazon
- Best Buy
- BJ's Wholesale Club
- Costco
- Direct from Manufacturer (Microsoft)
- ebay
- GameStop
- Jet
- Kohl's
- None of the Above
- Office Depot
- Sam's Club
- Staples
- Target
- Walmart
- Garden & Outdoor
- Hayneedle
- Houzz
- Jet
- Joss & Main
- Health & Beauty
- Jet
- Overstock
- Home Audio System
- BJ's Wholesale Club
- Jet
- Kohl's
- Office Depot
- Staples
- Home Improvement
- Hayneedle
- Houzz
- Jet
- Kid & Baby
- Hayneedle
- Jet
- Overstock
- Pier 1
- Kitchen & Appliance
- Hayneedle
- Jet
- Movies, Music, & Books
- Jet
- Overstock
- Sports & Fitness
- BJ's Wholesale Club
- Jet
- Nordstrom
- Overstock
- Televisions
- Jet
- Office Depot
- Toys & Games
- Jet
- Watches & Jewelry
- BJ's Wholesale Club
- Jet
- Joss & Main
- Wayfair
- Computer, Tablet, & Smartphone
- Past Purchases
- Future Purchase Category
- Digital Cameras
- Future Purchase Category
- Future Purchase Location
- Values & Purchase Drivers
- Retail Values & Purchase Drivers
- Retailers: Personal Values
- Achievement
- Authority
- Caring
- Conformity
- Creativity
- Dependability
- Duty
- Equality
- Humility
- Independence
- Influence
- Nature
- Pleasure
- Reputation
- Safety
- Security
- Stimulation
- Tolerance
- Tradition
- Retailers: Personal Values
- Retail Values & Purchase Drivers
Technology & Telecom
- Electronics/Technology
- Purchases
- Home Office
- Scanner Products
- Telecom
- PDAs & Organizers
- Home Office
- Tablets
- Brand Currently Own
- Acer
- Apple
- HP
- Brand Currently Own
- Purchases
- Values & Purchase Drivers
- Personal Values
- Mobile Devices: Personal Values
- Achievement
- Authority
- Caring
- Conformity
- Creativity
- Dependability
- Duty
- Equality
- Humility
- Independence
- Influence
- Nature
- Pleasure
- Reputation
- Safety
- Security
- Stimulation
- Tolerance
- Tradition
- Personal Tech: Personal Values
- Achievement
- Authority
- Caring
- Conformity
- Creativity
- Dependability
- Duty
- Equality
- Humility
- Independence
- Influence
- Nature
- Pleasure
- Reputation
- Safety
- Security
- Stimulation
- Tolerance
- Tradition
- Wireless Provider: Personal Values
- Achievement
- Authority
- Caring
- Conformity
- Creativity
- Dependability
- Duty
- Equality
- Humility
- Independence
- Influence
- Nature
- Pleasure
- Reputation
- Safety
- Security
- Stimulation
- Tolerance
- Tradition
- Mobile Devices: Personal Values
- Personal Values
Travel & Hospitality
- Values & Purchase Drivers
- Personal Values
- Hotels / Airlines: Personal Values
- Achievement
- Authority
- Caring
- Conformity
- Creativity
- Dependability
- Duty
- Equality
- Humility
- Independence
- Influence
- Nature
- Pleasure
- Reputation
- Safety
- Security
- Stimulation
- Tolerance
- Tradition
- Hotels / Airlines: Personal Values
- Personal Values
Values & Motivations
- Life Stage
- Education Life Stages
- Obtain Bachelor's Degree In-person or Online
- Obtain Master's Degree In-person or Online
- Life Stages
- Attend College In-person or Online
- Have a Spouse/Partner Attend College
- Education Life Stages
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