Use the below chart as a reference to understand which types of tags are supported per platform/channel.
|
Platform/Channel |
Impression Based Events |
Click Events |
|
Google Ads |
No |
No |
|
Google Campaign Manager |
Yes |
Yes |
|
Google Ad Manager |
Yes |
Yes |
|
Sizmek |
Yes |
Yes |
|
Amazon Advertising |
No |
No |
|
Oath DSP |
Yes |
Yes |
|
Adobe Media Optimizer DSP |
Yes |
Yes |
|
theTradeDesk |
Yes |
Yes |
|
Adobe Advertising Cloud |
Yes |
Yes |
|
AppNexus |
Yes |
Yes |
|
DataXu |
Yes |
Yes |
|
Amobee |
Yes |
Yes |
|
Facebook/Instagram |
No |
Yes |
|
|
No |
Yes |
|
Linked In |
No |
Yes |
|
|
No |
Yes |
|
|
No |
Yes |
|
TikTok |
No |
No |
|
Snapchat |
No |
No |
|
YouTube |
No |
No |
|
Hulu |
No |
Yes |
|
Spotify |
No |
Yes |
|
Pandora |
No |
Yes |
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