Wave 2005 of our National Consumer Study is now available in the platform. Wave 2005 was in field September 15, 2020 to October 29, 2020.

This wave includes updates to our core attributes and focuses on Technology & Telecom and Travel.

With this release, you can take advantage of the full capabilities of the Coronavirus and Recent Events Data from Flash Waves 1-9 being available in the NCS. This means you can view these insights against your audiences and digital footprint, in addition to being able to use these attributes to build audiences and activate at scale.

As always, please note that models to show insights against Tag audiences take a day or two to populate after the release, so you may not see insights for these newly asked attributes against your Tag audiences right away.

Keep in mind that audience metrics may fluctuate as a result of the release.

What's New with 2005

Coronavirus

General
- - Current Work from Home Situation
    - Company Has Required Employees to Work From Home
    - Company Requires to Return to Work in the Office
    - My Job Has Always Been "Work From Home"
    - Nature of My Work Does Not Allow Me to Stay at Home
    - Working From Home on All or Most Days (WFH Voluntary)
    - Working From Office on All or Most Days (WFH Voluntary)

Media

Media Consumption
- Television
  - Sporting Events Watched
    - Daytona 500

Politics & Advocacy

Social Issues & Policies
- Gig Economy
  - Opinion about App-based Companies Treating
    - Oppose
    - Support
    - Neither Support nor Oppose
- Voting
  - 2020 Elections
    - Already Voted in 2020 Presidential Election
      - No
      - Yes
    - The New President Elect Will Be
      - Biden
      - Other
      - Trump
    - Voted for in 2020 Election
      - Biden
      - Trump
      - Other
    - Voted in 2020 Primary
      - Did Not Vote in Any Primary
      - Don't Know or Not Sure
      - Voted in a Different Party's Primary
      - Voted in Democratic Primary
      - Voted in Republican Primary
    - Will Vote for in 2020 Presidential Election
      - Biden
      - Trump
      - Other
    - Registered to Vote in the State In
      - December, 2016 to November, 2018
      - December, 2018 to May, 2020
      - June, 2020 or Later
      - November, 2016 or Earlier
    - Vote for President if Supreme Justice is Confirmed
      - Equally Likely to Vote for Biden
      - Equally Likely to Vote for Trump
      - Moderately More Likely to Vote for Biden
      - Moderately More Likely to Vote for Trump
      - Much More Likely to Vote for Biden
      - Much More Likely to Vote for Trump
      - Slightly More Likely to Vote for Biden
      - Slightly More Likely to Vote for Trump
    - Vote for President if Supreme Justice is Not Confirmed
      - Equally Likely to Vote for Biden
      - Equally Likely to Vote for Trump
      - Moderately More Likely to Vote for Biden
      - Moderately More Likely to Vote for Trump
      - Much More Likely to Vote for Biden
      - Much More Likely to Vote for Trump
      - Slightly More Likely to Vote for Biden
      - Slightly More Likely to Vote for Trump
    - Vote for Senator If Senator Votes against Supreme Court Justice
      - Equally Likely to Vote for the Challenger or the Incumbent
      - Moderately Likely to Vote for the Challenger
      - Moderately Likely to Vote for the Incumbent
      - Slightly Likely to Vote for the Challenger
      - Slightly Likely to Vote for the Incumbent
      - Very Likely to Vote for the Challenger
      - Very Likely to Vote for the Incumbent
    - Vote for Senator If Senator Votes for Supreme Court Justice
      - Equally Likely to Vote for the Challenger or the Incumbent
      - Moderately Likely to Vote for the Challenger
      - Moderately Likely to Vote for the Incumbent
      - Slightly Likely to Vote for the Challenger
      - Slightly Likely to Vote for the Incumbent
      - Very Likely to Vote for the Challenger
      - Very Likely to Vote for the Incumbent

Electronics/Technology

Smart Products
- Smart Products Currently Own
  - Smart Robotic Vacuum
  - Smart Speaker or Smart Hub
  - Smartwatch or Wearable Fitness Device
- Smart Products Planned to Purchase next 12 months
  - Smart Appliances, Such As an Oven or Refrigerator
  - Smart Doorbell
  - Smart Door Lock
  - Smart Lighting and Lighting Systems
  - Smart Media System
  - Smart Moisture or Flood Detector
  - Smart Robotic Vacuum
  - Smart Security Camera / Sensor System, Without Paid Monitoring
  - Smart Security Camera / Sensor System, With Paid Monitoring
  - Smart Smoke or Carbon Monoxide Detector
  - Smart Speaker or Smart Hub
  - Smart Thermostat
  - Smart Tv or Smart Streaming Device
  - Smartwatch or Wearable Fitness Device
  - Don't Know or Not Sure
  - None of the Above
- Smart Robot Vacuum Owned
  - Own a Smart Robot Vacuum
- Smart Security System owned
  - Google
  - Honeywell
  - Other
  - Phillips
  - Ring
  - Samsung
- Smart Speaker / Hub Owned
  - Amazon
  - Bose
  - Google Nest/Home
  - Jbl
  - Other
- Smart TV Owned
  - Amazon
  - Apple
  - Lg
  - Other
  - Roku
  - Samsung
  - Sony
  - Tcl
- Smartwatch/Fitness Wearable Owned
  - Apple
  - Fitbit
  - Garmin
  - Other
  - Samsung
Video Games
- Gaming Activities Involved In
  - Play Games Using Virtual Reality
  - Play Retro Games or Use Retro Consoles
  - Purchase Content In-game or in an App
  - Purchase Gaming Toys, Collectables or Merchandise Out-of-game
  - Stream Your Gameplay
  - Subscribe to Gaming Platforms
  - None of the Above
- Gaming Consoles or Platforms Owned
  - Nintendo Switch
  - None of the Above
  - PlayStation (Sony)
  - Xbox (Microsoft)
- Gaming Subscriptions
  - Ea Access
  - Nintendo Switch Online
  - PlayStation Now
  - PlayStation Plus
  - Twitch Prime / Prime Gaming
  - Xbox Game Pass
  - Xbox Gold
  - None of the Above
- Play Digital Games On
  - Computer (I.E., Desktop, Laptop)
  - Console (e.g., PlayStation, Xbox)
  - Do Not Play Digital Games
  - Mobile App (I.E., Using Tablet or Phone)
- Stream Gameplay Using
  - Facebook Gaming
  - Other (e.g., Caffeine, Metacafe, Smashcast)
  - Twitch
  - YouTube Gaming
- Video Game Genres
  - Action (e.g., Grand Theft Auto or Assassin's Creed)
  - Active/Exercise (e.g., Just Dance, Wii Fit)
  - Party (e.g., Mario Party)
  - Platform (e.g., Super Mario)
  - Retro (e.g., Pac-man)
  - Traditional Games (e.g., Solitaire, Casino Games)

Travel & Hospitality

Hotels
- Business Travel
  - Length of Business Trip
    - 1 to 4 nights
    - 5 or more. nights in a Hotel
  - Most Important Hotel Features for Business Trip
    - Cleaning and Sanitizing Procedures
    - Food and Beverage Facilities
    - Free Internet
    - Hotel Brand
    - In-room Amenities
    - Location
    - Loyalty Program
    - Other
    - Parking Facilities
    - Reviews and Ratings
    - Security
    - Value for the Money
  - Overnight Business Trip Taken
    - Yes
    - No
- Leisure Travel
  - Most Important Features for Leisure Trip (1 Week or More)
    - Cleaning and Sanitizing Procedures
    - Food and Beverage Facilities
    - Free Breakfast
    - Free Internet
    - Health and Fitness Amenities
    - Hotel Brand
    - In-room Amenities
    - Kitchenette
    - Laundry
    - Location
    - Loyalty Program
    - Nearby Public Transportation
    - Other
    - Parking Facilities
    - Reviews and Ratings
    - Security
    - Value for the Money
  - Most Important Features for Leisure Trip (Less than 1 Week)
    - Cleaning and Sanitizing Procedures
    - Food and Beverage Facilities
    - Free Breakfast
    - Free Internet
    - Health and Fitness Amenities
    - Hotel Brand
    - In-room Amenities
    - Kitchenette
    - Laundry
    - Location
    - Loyalty Program
    - Nearby Public Transportation
    - Other
    - Parking Facilities
    - Reviews and Ratings
    - Security
    - Value for the Money

Deprecations

The following attributes were deprecated with 2005. It's best to update audiences with these deprecated attributes, as they will soon be inactivated. However, in the meantime, you will continue to be able to analyze audiences with these deprecated attributes, and audiences will continue to deliver.

There are no attributes being deprecated with this wave.

Inactivation

The following attributes are being inactivated with 2005. You will need to update audiences with these attributes to analyze or activate the audience.

Coronavirus

Travel
- Changes to Travel
  - Business Travel to Return to Normal in
    - Spring, 2020
    - Summer, 2020
  - Leisure Travel Activities to Return to Normal In
    - Spring 2020
    - Summer 2020

Demographics

Identity
- Home Ownership (Old)
  - Home Owner
  - Renter

Media

Media Consumption
- Television Shows
  - CMT TV Shows
    - Music City
- Touchpoints
  - TV
    - Cable/Fiber Provider
      - Frontier

Retail

Past & Future Purchases
- Past Purchase Location
  - OLD Past Purchases
    - Gaming Consoles
- Future Purchases
  - Future Purchase Category
    - Health & Beauty

Technology & Telecom

Electronics/Technology
- Desktop/PC
  - Operating System
    - Don't Know
    - macOS/Apple
    - Windows
- Digital Cameras
  - Digital Camera Brand Ownership
    - Canon
    - Dell
    - Fujifilm
    - GoPro
    - HP
    - Kodak
    - Nikon
    - Olympus
    - Other
    - Panasonic
    - Samsung
    - Sony
- Laptops
  - Operating System
    - Chrome OS/Google
    - Apple OS
    - Other/Don't Know
- Mobile Phones/Handsets
  - Brand Currently Own
    - Pantech
  - Operating System
    - Android
    - Blackberry
    - iOS/Apple
    - Other/Don't Know
  - Own Smart Phone
    - Yes
    - No
Product Ownership & Usage
- - Products Own Currently
    - Camcorder
    - Digital Camera
    - GPS (Stand-alone)
    - MP3/Digital Music Player
    - Personal Virtual Reality Device
    - Wearable Camera
  - Products Used Regularly
    - Camcorder
    - Digital Camera
    - GPS (Stand-alone)
    - MP3/Digital Music Player
    - Personal Virtual Reality Device
    - Wearable Camera
  - See Value in Owning
    - Camcorder
    - Digital Camera
    - GPS (Stand-alone)
    - MP3/Digital Music Player
    - Personal Virtual Reality Device
    - Wearable Camera
- Tablets
  - Operating System
    - Android
    - iOS
    - Other/Don't Know
    - Windows
- Video Games
  - Video Game Genres
    - Social Networking

Travel & Hospitality

Hotels
- Business Travel
  - Business Facilities - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Business Facilities - Medium Trip
    - Important
    - Moderately Important
    - Not Important
  - Business Facilities - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Business Trip Duration
    - Brief (2-3 Nights)
    - Extended (7+ Nights)
    - Medium (4-6 Nights)
    - Overnight
  - Executive Bedrooms/Suites - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Executive Bedrooms/Suites - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Executive Bedrooms/Suites - Medium Trip
    - Important
    - Moderately Important
    - Not Important
  - Executive Bedrooms/Suites - Overnight Trip
    - Important
    - Moderately Important
    - Not Important
  - Food & Beverage Facilities - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Food & Beverage Facilities - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Food & Beverage Facilities - Medium Trip
    - Important
    - Moderately Important
    - Not Important
  - Food & Beverage Facilities - Overnight Trip
    - Important
    - Moderately Important
    - Not Important
  - Free Internet - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Free Internet - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Free Internet - Medium Trip
    - Important
    - Moderately Important
    - Not Important
  - Free Internet - Overnight Trip
    - Important
    - Moderately Important
    - Not Important
  - Health & Fitness Facilities - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Health & Fitness Facilities - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Health & Fitness Facilities - Medium Trip
    - Important
    - Moderately Important
    - Not Important
  - Health & Fitness Facilities - Overnight Trip
    - Important
    - Moderately Important
    - Not Important
  - Hotel Brand - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Hotel Brand - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Hotel Brand - Medium Trip
    - Important
    - Moderately Important
    - Not Important
  - In-Room Amenities - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - In-Room Amenities - Medium Trip
    - Important
    - Moderately Important
    - Not Important
  - In-Room Amenities - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - In-Room Amenities - Overnight Trip
    - Important
    - Moderately Important
    - Not Important
  - Laundry - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - In-Room Amenities - Medium Trip
    - Important
    - Moderately Important
    - Not Important
  - Location - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Location - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Location - Medium Trip
    - Important
    - Moderately Important
    - Not Important
  - Location - Overnight Trip
    - Important
    - Moderately Important
    - Not Important
  - Loyalty Program - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Loyalty Program - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Loyalty Program - Medium Trip
    - Important
    - Moderately Important
    - Not Important
  - Loyalty Program - Overnight Trip
    - Important
    - Moderately Important
    - Not Important
  - Nearby Public Transportation - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Nearby Public Transportation - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Nearby Public Transportation - Overnight Trip
    - Important
    - Moderately Important
    - Not Important
  - Nearby Public Transportation - Medium Trip
    - Important
    - Moderately Important
    - Not Important
  - Parking Facilities - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Parking Facilities - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Parking Facilities - Medium Trip
    - Important
    - Moderately Important
    - Not Important
  - Parking Facilities - Overnight Trip
    - Important
    - Moderately Important
    - Not Important
  - Review & Ratings - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Review & Ratings - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Review & Ratings - Medium Trip
    - Important
    - Moderately Important
    - Not Important
  - Review & Ratings - Overnight Trip
    - Important
    - Moderately Important
    - Not Important
  - Security & Safety - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Security & Safety - Overnight Trip
    - Important
    - Moderately Important
    - Not Important
  - Security & Safety - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Security & Safety - Medium Trip
    - Important
    - Moderately Important
    - Not Important
  - Value for the Money - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Value for the Money - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Value for the Money - Medium Trip
    - Important
    - Moderately Important
    - Not Important
  - Value for the Money - Overnight Trip
    - Important
    - Moderately Important
    - Not Important
- Leisure Travel
  - Food & Beverage Facilities - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Food & Beverage Facilities - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Free Internet - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Free Internet - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Free Breakfast - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Free Breakfast - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Health & Fitness Facilities - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Health & Fitness Facilities - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Hotel Brand - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Hotel Brand - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - In-Room Amenities - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - In-Room Amenities - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Kitchenette - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Kitchenette - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Laundry - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Location - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Location - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Loyalty Program - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Loyalty Program - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Nearby Public Transportation - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Nearby Public Transportation - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Parking Facilities - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Parking Facilities - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Security & Safety - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Security & Safety - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Reviews & Ratings - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Reviews & Ratings - Extended Trip
    - Important
    - Moderately Important
    - Not Important
  - Value for the Money - Brief Trip
    - Important
    - Moderately Important
    - Not Important
  - Value for the Money - Extended Trip
    - Important
    - Moderately Important
    - Not Important

Articles in this section

2005 NCS Wave Release - Technology & Telecom and Travel - December 17, 2020

What's New with 2005

Coronavirus

Media

Politics & Advocacy

Electronics/Technology

Travel & Hospitality

Deprecations

Inactivation

Coronavirus

Demographics

Media

Retail

Technology & Telecom

Travel & Hospitality

Comments