How can I onboard my First Party Data via a Tag?

Before you get started, please read about onboarding First Party Data.

Passing Attributes in Real-time

Customers with a small number of individual attributes may choose to import their First Party Data directly on the user sync pixel. Resonate can support up to eight unique attributes passed using the user sync pixel.

1. Your Resonate account manager will work with you to create a standard Resonate tag in the platform using Custom and Image settings.   
2. Copy the tag code, then edit the tag code using the example below to pass a unique user ID and custom attributes as key value pairs.
3. Custom parameters are identified with the resnc identifier followed by an integer from one to ten.
   • The first two custom parameters are fixed by Resonate and must remain unchanged by the user.
     • The first custom parameter is identified as resnc1 and must remain unchanged.
     • The second custom parameter is identified as resnc2 and must remain unchanged.
   • The third custom parameter is available for customization and should represent your unique user ID. It is identified as resnc3 should be customized to pass a unique user ID to the Resonate platform.
     • Resonate will automatically map this value to the Resonate ID and store it in a match table.
   • Additional user level attributes may be passed using the remaining seven custom parameters identified as resnc4 through resnc10.
4. You will need logic on your pages where you are serving the user sync pixel that can retrieve and pass your user ID and attributes into the Resonate pixel.

Example of Resonate custom user sync pixel (must be edited to pass unique user ID and attributes):

<IMG SRC=" https://ds.reson8.com/insights.gif?rand=[cache_buster]&t=0&pixt=resonate&advkey=0013000000O4v2fAAB&opptykey=STRI0117A&evkey=158504&evtype=custom&resnc1=esp&resnc2=open&resnc3=%%UniqueUserID%%&resnc4=%%Attribute%%&resnc5=%%Attribute%%&resnc6=%%Attribute%%" WIDTH=1 HEIGHT=1 BORDER=0> 

Binary Segments

Cookies matched to John Doe will be contained in the “Auto Lovers” and “New Parent” segments. Resonate will display the “Auto Lovers,” “Executives,” New Parents” Attributes in your ‘My Imported Attributes’ section of the Resonate Analytics application. The IDs in that segment correspond to the users in the file that are matched to Resonate IDs.

Enumerated Segments

Will map gender “M” records to one audience segment and gender “F” records to another audience segment. “Toyota” and “Honda” are other examples of possible segments. We can then target based on certain criteria (e.g. Target female Toyota owners). When dealing with a wide range of numbers, such as spend or donation level, it’s best to group them into more than 20 sub-segments or bins.