If you'd like to pass us First Party Data via a Tag - please work closely with your Resonate Client Partner! We'll want to talk with you to ensure this product meets your needs and that the type of data you'd be passing via a Tag is data we can accept. Please also read What should I know about onboarding Firsty Party Data.
Once we understand the data you'll be passing via a Tag, you can follow these instructions:
First Party Data from Email Service Providers
Follow these instructions to customize Resonate Tags for Email Service Providers (ESPs) for capturing email open, email subscribe and email unsubscribe. You'll want to create three tags total, one for each email event - open, subscribe, and unsubscribe.
Step 1: Create the Tags
From the home page, click Create New under the Tag section on the right side of the page.
Give the tag a name and description. For the Tracker Type, choose Custom and for Tag Type, choose Image. Then assign the tag to a campaign, and save the tag.
Step 2: Adjust the Tags
The next step is to copy the Tag code, and add additional parameters to the code to track email activity.
Paste the tag onto a notepad so you can adjust the tag. Add new parameters to the tag template (Example below).
- The first query parameter should i.e. resnc1 should be hard coded to esp.
- The second query parameter i.e. resnc2 should be the event type. The only allowed types are:
- The third query parameter i.e. resnc3 should be the hashed email address or an customer ID.
Here are some examples of what it will look like. Make sure you generate a new code per event, so that your event keys "evkey" are unique per event. Otherwise, you'll see data in the product all together for opens, subscribes and unsubscribes, which is not very helpful.
- Email Open Tag:
<IMG SRC="https://ds.reson8.com/insights.gif?rand=[cache_buster]&t=0&pixt=resonate&advkey=0013000000QDlWrAAL&opptykey=RES0312C&evkey=131915&evtype=custom&resnc1=esp&resnc2=open&resnc3=%%HashedEmailAddress%%" WIDTH=1 HEIGHT=1 BORDER=0>
- Subscription Tag:
<IMG SRC="https://ds.reson8.com/insights.gif?rand=[cache_buster]&t=0&pixt=resonate&advkey=0013000000QDlWrAAL&opptykey=RES0312C&evkey=131916&evtype=custom&resnc1=esp&resnc2=subscribe&resnc3=%%HashedEmailAddress%%" WIDTH=1 HEIGHT=1 BORDER=0>
- Unsubscription Tag:
<IMG SRC="https://ds.reson8.com/insights.gif?rand=[cache_buster]&t=0&pixt=resonate&advkey=0013000000QDlWrAAL&opptykey=RES0312C&evkey=131917&evtype=custom&resnc1=esp&resnc2=unsubscribe&resnc3=%%HashedEmailAddress%%" WIDTH=1 HEIGHT=1 BORDER=0>
Step 3: Place the Tags
Next, you'll want to work with your web and email marketing teams to place the tags. Place the subscribe tag on your email subscribe or email join page. Place the unsubscribe tag on your unsubscribe page. Place the email open tag on any emails that you want to track.
Step 4: Merge Tags with hashed email address
We have an ability to report on your custom variables like Hashed Email address. But in order for us to be able to do so, you need to include these custom fields as part of the tag. Every time our tag is fired, the query string in our tag should be appropriately substituted. Depending on the ESP that you are using, this maybe be referred to as merge tags, personalization fields, substitution strings or personalization tags. These merge tags enable you to dynamically add content. For Example, in the example above – the merge tag that needs to be substituted is represented as %%HashedEmailAddress%% (please note that this representation and variable name used will vary depending on the ESP that you are using).