Impression Tags should be created only when the pixeled event is an ad impression. The Resonate platform can produce the URL of the pixel which can be used as a 3rd party tracking pixel in ad servers, or as an HTML tag which can be inserted into the raw HTML of the ad.
Be sure to also read Best Practices for Impression Tags.
From the Dashboard, click on the Create tab, then choose Create a Tag.
Give your tag a name and, optionally, a description.
When creating an Impression Tag, set the Tag Tracker Type to Impression. You can set the Tag Type to URL or Image - you can choose either.
Click on Associate a Campaign to assign the tag to a campaign. This will present a list of campaigns associated with your account. You must select a campaign.
Once all the required fields are completed, click Create. A new tag tile will appear on the Your Saved Tags page. Tags are automatically assigned to the project in which their associated campaign lives.
When created, Resonate tags default to the industry standard SSL secure protocol. After the tag is created, you have the option to make the tag non-secure.